Cosawi

DECEMBER 28, 2021

The idea of executive engagement implies an accountable and engaged member of the account team, rather than a distant backroom player. Strategic account management is a team sport and requires cross-functional, vertical level engagement and strong accountability. Challenge account strategy and tactics.

Leadership 52

Leadership Co-Creation Account Management Decision-making 52

Red Star Kim

JANUARY 16, 2023

Increase profile through thought leadership. Client Experience (CX) and thought leadership remain top business development priorities. Creating thought leadership and insight campaigns. Improving/establishing account management. Improving project management on client engagements. Differentiate the brand.

Marketing 130

Marketing Co-Creation Government Artificial Intelligence 130

KAM With Passion

MARCH 17, 2022

Once this organisation will have progressed enough on complex sales and on basic account management, it be in a much stronger position to enhance and expand its KAM intiative. That, in order to well manage their customers, companies operating in a complex environment need to develop 3 types of commercial capabilities.

Key Account Management 130

Key Account Management Account Management Co-Creation Global Accounts 130

Arpedio

OCTOBER 30, 2023

This enabler emphasizes orchestrating the entire customer journey, from prospecting to account management , including upselling , support processes, and stakeholder management. Cross-functional team collaboration & orchestration: The days of single point contacts in key account management are long gone.

Co-Creation 52

Co-Creation Account Planning Artificial Intelligence Leadership 52

Cosawi

JULY 14, 2021

We talk to Dominque Côté about the central role of marketing in Key Account Management (KAM). Along with the Key Account Manager, marketing is the co-orchestrator of KAM – they are intrinsically linked. CO-ORCHESTRATION AND CO-CREATION . It takes two to tango .

Co-Creation 52

Co-Creation Marketing Value Proposition Key Account Management 52

Revegy

MAY 14, 2018

The Strategic Cost of Key Accounts. Customers expect value co-creation. The process of value creation requires multiple functions to get involved and engaged, with accountability and deliverables clearly defined for all players in the account planning stage. The Operational Cost of Key Accounts.

Co-Creation 53

Co-Creation Key Account Management Account Management Account Planning 53

Mike Kunkle

MAY 11, 2022

As applicable, understanding of vendor and channel partners and how to most effectively build relationships and engage with them to uncover, manage, and win opportunities through the effective co-creation of solutions for customers. Value Creation. Strategic Account Management. Account Planning.

Co-Creation 130

Co-Creation Sales Sales Training Decision-making 130

Arpedio

MARCH 7, 2022

For key or strategic accounts, does it matter if marketing works with sales? Account-based marketing (ABM) revolutionized marketing. So, why do so many strategic/key account management (SAM/KAM) programs not integrate with ABM? To summarize, sales and marketing need to co-orchestrate the account plan.

Co-Creation 52

Co-Creation Account Management Account Planning Key Account Management 52

Mercuri International

MAY 23, 2023

In the world of sales, AI offers huge potential — and it could be what strategic account managers have been waiting for…if used correctly. There are many aspects of business where AI is and will be impacting strategic account managers. Using generative AI to develop summaries of account activity.

Artificial Intelligence 52

Artificial Intelligence Value Proposition Account Management Co-Creation 52

Farland Group

SEPTEMBER 28, 2022

Q: Can you tell us about account-based growth versus account-based marketing and how you might advise people to consider that in their program? A: “It is the idea behind the business; I have two co-founders, Louise Jefferson and Tim Shercliff. In sales, we’ve seen account management—putting senior people on your top customers.

Co-Creation 52

Co-Creation Marketing Management Suppliers 52

SmartKarrot

JANUARY 10, 2023

Implementing a defined strategy to aid and hold clients accountable to their overall video goals from the timing of production to using the videos to gain ROI. Track team metrics and report performance data to CS leadership on a regular basis. Apply here: [link]. Be the point of escalation for all communications with customers.

Customer Success 19

Customer Success Supply Chain Co-Creation Stakeholders 19

Showpad

OCTOBER 9, 2020

Showpad Co-founder and President, Louis Jonckheere, spoke about creating an easy B2B customer experience. . Showpad Co-founder and CEO, Pieterjan Bouten, discussed his thoughts on why the term “sales teams” is outdated when speaking about the buyer experience. . We’re making the course creation experience significantly easier.

Co-Creation 40

Co-Creation Healthcare B2B Customer Knowledge 40

SmartKarrot

MARCH 8, 2022

Her portfolio is gilded with leadership roles like board director, investor, COO, and P&L owner. Currently, she’s the Customer Success and Customer Support Manager at Ascent Cloud, Ashna has experience of over 7+ years in Customer Success and Account Management. Bhavika Kochhar. Like what you are reading?

Customer Success 21

Customer Success Co-Creation Customer Experience Leadership 21

Better Ways Sales Strategies

MAY 28, 2015

Strategic alliances, customer/vendor joint initiatives, and “co-opetition” also have served to make selling in today’s world more complex, involving more parties, and complicating the financial and contracting considerations as well. Don’t understand or manage the client’s decision-making process.

Co-Creation 40

Co-Creation Decision-making Profitability Sales 40

SBI

JULY 25, 2019

Veelo brings leadership expertise in the use of brain science, deep experience in the technology vertical and a leading team of experts who know how to win in our fast-growing market - David Keane, Co-founder and CEO of Bigtincan. Account Planning. WALTHAM, Mass.–(BUSINESS It provides users with. Industry News.

Acquisition 31

Acquisition Co-Creation Marketing Account Planning 31

Showpad

OCTOBER 8, 2019

Differing personality and leadership types might cause clashes with how Sales teams are built and run, as well as whether additional technology should be integrated. This allows marketing teams to deliver only the best quality leads to Sales teams and thus notably improve their co-workers’ chances of success.

Sales 45

Sales Software Software Co-Creation 45

SBI

NOVEMBER 7, 2019

Doug Winter, Seismic co-founder and CEO. Seismic, the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. San Diego, CA and New York, NY (November 5, 2019) –. Headcount exceeds 800 across 12 offices. Industry News.

Acquisition 20

Acquisition Account Planning B2B Onboarding 20