KAM With Passion

OCTOBER 27, 2020

First, truly complex sales , those where many stakeholders are involved with often contradictory expectations, where the proposed solution is co-constructed with the prospective customer. Second, Account Management , i.e. the management of existing customers. Why does it matter? Why does it matter? Why does it matter?

B2B 130

B2B Co-Creation Account Management Key Account Management 130

Cosawi

JANUARY 29, 2024

In our more traditional groups, marketing, and sales work in locked steps but it seems that the shift to strategic account management is often missing marketing when time comes to establish its roadmap. At Thales, this transformation began with the creation of a distinct role – account marketing.

Value Proposition 52

Value Proposition Co-Creation Marketing Account marketing 52

Red Star Kim

JANUARY 16, 2023

On 12 th January Keith Hardie at the PM Forum hosted a presentation by Alastair Beddow of Meridian West on the 11 th Annual International Marketing Benchmark. Law firm panel members Tom Newman-Young, CMO of Moore Barlow and Deborah Fleming, M&BD Director at Walker Morris discussed their views after the presentation.

Marketing 130

Marketing Co-Creation Government Artificial Intelligence 130

Arpedio

JUNE 1, 2023

Key Takeaways From SAMA 2023 Annual Conference ← Back to blog Once again, The Strategic Account Management Association (SAMA) brought together sales and strategic account management professionals from around the globe for their annual conference. 75% of companies think they are customer-centric.

Co-Creation 52

Co-Creation Account Management Account Planning B2B 52

Account Management Skills

JUNE 15, 2021

We talked about: why it’s so important for an agency account manager to have have that important skill of writing briefs. Now, it’s a really fundamental part of an account manager’s role is to write a really good brief. I think this, particularly for the agency, account manager community is key.

Account Management 52

Account Management Management Advertising Healthcare 52

Arpedio

MARCH 7, 2022

For key or strategic accounts, does it matter if marketing works with sales? Account-based marketing (ABM) revolutionized marketing. So, why do so many strategic/key account management (SAM/KAM) programs not integrate with ABM? To summarize, sales and marketing need to co-orchestrate the account plan.

Co-Creation 52

Co-Creation Account Management Account Planning Key Account Management 52

QYMATIX

OCTOBER 19, 2021

How will artificial intelligence redefine sales management? To discuss the future of sales, let’s first present how companies made Business-to-Business sales 50 years ago and how it works today. Key Account Managers had to prepare a visit to a potential client thoroughly.

Artificial Intelligence 98

Artificial Intelligence B2B Computers and Electronics Internet 98

QYMATIX

OCTOBER 19, 2021

How will artificial intelligence redefine sales management? To discuss the future of sales, let’s first present how companies made Business-to-Business sales 50 years ago and how it works today. Key Account Managers had to prepare a visit to a potential client thoroughly.

Artificial Intelligence 72

Artificial Intelligence B2B Computers and Electronics Internet 72

Arpedio

MARCH 27, 2023

SAMA 7-step Strategic Account Management Process 4. SAMA 7-step Strategic Account Management Process In collaboration, SAMA and ARPEDIO have embedded the SAMA world-renowned 7-step strategic account management process into ARPEDIO’s powerful account-based selling platform. Table of Contents 1.

Sales 52

Sales Account Management e-Learning Decision-making 52

KAM With Passion

MARCH 17, 2022

Once this organisation will have progressed enough on complex sales and on basic account management, it be in a much stronger position to enhance and expand its KAM intiative. That, in order to well manage their customers, companies operating in a complex environment need to develop 3 types of commercial capabilities.

Key Account Management 130

Key Account Management Account Management Co-Creation Global Accounts 130

Arpedio

MARCH 15, 2022

ARPEDIO announces inclusion in New Tech Account-Based Selling Technologies Report. ? ARPEDIO, a leader in Key Account Management (KAM) software for B2B sales professionals, is included in the Forrester New Tech: Account-Based Sales Technologies, Q1 2022. Back to blog. ” – Denise Freier , CEO of SAMA. Contact us.

Sales Technology 10

Sales Technology Co-Creation Account Management B2B 10

Arpedio

OCTOBER 30, 2023

Traditional Account Plans A vivid anecdote shared by Ulrik paints a picture that many in the enterprise sales domain might find familiar. When presented with the topic of account plans , the CEO proudly fetched a hefty binder from a locked cupboard, blowing off the dust and revealing their “current” account plan.

Co-Creation 52

Co-Creation Account Planning Artificial Intelligence Leadership 52

Mike Kunkle

MAY 11, 2022

As applicable, understanding of vendor and channel partners and how to most effectively build relationships and engage with them to uncover, manage, and win opportunities through the effective co-creation of solutions for customers. Value Creation. Strategic Account Management. Account Planning.

Co-Creation 130

Co-Creation Sales Sales Training Decision-making 130

SmartKarrot

MARCH 8, 2022

In celebration of International Women’s Day, we are honored to present our Top 50 Women Leaders in Customer Success to Follow list for 2022, celebrating 50 influential women leaders and their inspiring stories of strength and success. Bhavika Kochhar is an Enterprise Customer Success Manager, Americas, at Algonomy. Bhavika Kochhar.

Customer Success 21

Customer Success Co-Creation Customer Experience Leadership 21

KAMCast

NOVEMBER 19, 2020

In this episode… In a world where the vast majority of internet traffic is video content, how can we leverage the creation, production and value of video to maximise sales return? In this episode I’ll talk to video marketer Ed Lawrence, the co-founder of , a video production and editing business based in Hertfordshire, UK.

Co-Creation 52

Co-Creation Key Account Management Internet Media 52

Mercuri International

MAY 23, 2023

In the world of sales, AI offers huge potential — and it could be what strategic account managers have been waiting for…if used correctly. There are many aspects of business where AI is and will be impacting strategic account managers. Using generative AI to develop summaries of account activity.

Artificial Intelligence 52

Artificial Intelligence Value Proposition Account Management Co-Creation 52

Account Management Skills

OCTOBER 4, 2021

He’s the author of the must read book for anyone in agency account management, ‘The Art of Client Service’ In this chat, we talked about: why there are fewer account managers doing more with much less experience. and why often the work of great account management isn’t recognised.

Advertising 52

Advertising Account Management Management Emotional Intelligence 52

Arpedio

NOVEMBER 17, 2021

On November 9 and 10, SAMA held their annual Global Summit: two half-days of virtual learning, sharing and networking on the future of Strategic Account Management, and we’re thrilled to have been part of it. We are confident that ARPEDIO can benefit your work with complex B2B Sales and Strategic Account Management.

Digital Transformation 52

Digital Transformation Account Management Co-Creation B2B 52

Arpedio

NOVEMBER 17, 2021

On November 9 and 10, SAMA held their annual Global Summit: two half-days of virtual learning, sharing and networking on the future of Strategic Account Management, and we’re thrilled to have been part of it. We are confident that ARPEDIO can benefit your work with complex B2B Sales and Strategic Account Management.

Digital Transformation 52

Digital Transformation Account Management Co-Creation B2B 52

Arpedio

NOVEMBER 17, 2021

On November 9 and 10, SAMA held their annual Global Summit: two half-days of virtual learning, sharing and networking on the future of Strategic Account Management, and we’re thrilled to have been part of it. We are confident that Arpedio can benefit your work with complex B2B Sales and Strategic Account Management.

Digital Transformation 52

Digital Transformation Account Management Co-Creation B2B 52

Arpedio

APRIL 1, 2022

An era where sales and strategic account management are driven by intelligent, targeted prospecting in close collaboration with marketing. The solutions you present should be a result of broad collaboration across your business and in co-creation with your customers. Best in Class. Kasper Tvedebrink. Contact us.

Stakeholders 59

Stakeholders B2B Account Management Decision-making 59

Account Management Skills

DECEMBER 14, 2021

If you’re an agency account manager and you want to invest in your career, and upgrade your account management skills, my next Account Accelerator programme starts on 27th January 2022. I put together this trends presentation, and just started getting on the calendar of all the smart people that I knew.

Internet 52

Internet Digitalization Advertising Supply Chain 52

Showpad

OCTOBER 8, 2019

In this manner, your Sales team presents a consistent face to prospects regardless of who is allocated the lead or who logs the call. Sales enablement strategies can be developed to cover not only Sales reps but also the Marketing team, account management, and customer services staff who will be directly interacting with paying customers.

Sales 45

Sales Software Software Co-Creation 45

Account Management Skills

MAY 9, 2023

If you’re interested in exploring AI tools to speed up your workflow or want to keep up to date with how other account managers are using AI, sign up for my newsletter here. So account managers is where AMS come in. And like I said, I think the future of copyright and content creation will be more collaborative.

Value Proposition 52

Value Proposition Internet Co-Creation Account Management 52

Hubspot Sales

OCTOBER 8, 2019

ClientPoint offers sales enablement tools that make it easier for reps to create, distribute, track, and analyze collateral such as proposals, presentations, flyers, and more. Best for: Creating and delivering sales presentations. Easily create beautiful, on-brand presentations and collateral that can be accessed anytime, anywhere.

Sales 90

Sales CRM Software Software 90

SBI

NOVEMBER 7, 2019

Doug Winter, Seismic co-founder and CEO. Seismic, the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. A well-presented value. San Diego, CA and New York, NY (November 5, 2019) –. Prospect Engagement.

Acquisition 20

Acquisition Account Planning B2B Onboarding 20