Account Manager Tips

NOVEMBER 19, 2022

Imagine you're at the front of a boardroom about to make a presentation. Make your first impression count The goal of any executive level presentation is to make sure everyone immediately feels this will be time well spent. I like it because it recognises the personal motivations in decision making. DOWNLOAD NOW.

Value Proposition 246

Value Proposition Decision-making B2B Meetings 246

Red Star Kim

MARCH 16, 2023

One way is to embed the right cross-selling and referrer management attitudes and behaviours into other programmes – for example, into campaigns, content management, networking and Key Account Management (KAM). Another cultural shift. Internal communication – Why, how and what (kimtasso.com).

Key Account Management 130

Key Account Management Onboarding Communication e-Learning 130

Jermaine Edwards

NOVEMBER 25, 2021

In 2016 I wrote a post on the five foundation steps for stakeholder management success in key account management, that was well received and guided lots of leaders. There’s a reduction in frustration and cost of time due to non-decisions, ghosting and a lack of customer cooperation. Trust goes a long way.

Stakeholders 130

Stakeholders Decision-making Shareholders Key Account Management 130

Arpedio

MARCH 7, 2022

For key or strategic accounts, does it matter if marketing works with sales? Account-based marketing (ABM) revolutionized marketing. So, why do so many strategic/key account management (SAM/KAM) programs not integrate with ABM? Absolutely yes!

Co-Creation 52

Co-Creation Account Management Account Planning Key Account Management 52

QYMATIX

MARCH 26, 2024

That makes pricing inconsistencies visible and gives the sales team an additional basis for pricing decisions. When key account managers identify a customer at high churn risk, they deploy such programs. The software-as-a-service provides a price range for each customer and product most likely to be accepted.

Management 52

Management Artificial Intelligence CRM Software 52

Jermaine Edwards

JUNE 29, 2020

Now, one of the biggest mistakes that we make is assuming that expectations remain the same throughout the course of our relationship with our customers. This is because we’re always looking to mitigate risk and elevate our ability to inspire confidence and particular decision-making. It will be finance, operations etc.

Communication 130

Communication Decision-making Finance Key Account Management 130

QYMATIX

MARCH 26, 2024

That makes pricing inconsistencies visible and gives the sales team an additional basis for pricing decisions. When key account managers identify a customer at high churn risk, they deploy such programs. The software-as-a-service provides a price range for each customer and product most likely to be accepted.

Management 40

Management Artificial Intelligence CRM Software 40