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B2B Book Club Selection (August 2022)

Account Manager Tips

B2B Book Club Selection (August 2022) A monthly selection of handpicked business books specifically to help key account managers get better results for their clients, companies and careers. Account Manager Tips · 1. Why Introverts Make Better Networkers. It’s the age-old issue facing sales organizations.

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Account Planning Template

ProlifIQ

Strategic Account Planning is a strategic process sales teams use to increase the likelihood of winning, retaining, and growing critical accounts, to maximize the long-term revenue of an account. An account plan should be interactive and a living, breathing document used as a framework for the account.

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Why sales leadership is not enough for KAM

Louise Collins Associates

So when organisations have tried, and failed, to introduce Key Account Management (KAM) it is no different. My observation across multiple organisations is that KAM often lacks the leadership required to make it work. Effective Key Account Management (KAM) requires organisational leadership and specific coaching.

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The Five SALSA Principles of Effective Sales and Operations Planning

QYMATIX

It forms the basis for a demand-oriented planning, a trouble-free sales planning and the financial development of the business. ” What should a sales leader do? Second, employing sales coaching and discipline. Sales leaders should make them accountable for the quality of the information they feed into the process.

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The Sliding Scale of Sales Transformation

Mike Kunkle

Understanding general buyer personas and buyers’ journey or buying processes, including challenges, opportunities, impacts, needs, objectives, priorities (COIN-OP), decision process, decision criteria, decision roles, desired outcomes with metrics and measures, and consideration of both the decision makers’ business and personal needs.

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Here’s How to Keep Clients Interested In Your Proposal

Account Manager Tips

Here's what the sales process looks like from a 30,000 foot view: Selling begins with a buyer who has a problem (even if they don't know it yet). Along the way, both make compromises until those discussions reach a conclusion: The buyer can solve the problem on their own. Understood buying and decision making process and criteria.

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Fly’s Friday Five: Is Your Sales Team Agile or Fragile?

Brooks Group

We’re rapidly approaching the end of our third quarter, and we’ve got just a few months left in 2022 to either make or break the year. . And what we’ve seen in the past is that companies that are disciplined are rewarded, and those that do not pivot or make appropriate changes are punished in the marketplace. .