Cosawi

JANUARY 29, 2024

In the ever-evolving landscape of marketing strategies, one approach has emerged as a powerful way to target and engage high-value accounts effectively – Account-Based Marketing (ABM). ABM has gained prominence for its ability to provide personalized, laser-focused marketing to key accounts.

Value Proposition 52

Value Proposition Co-Creation Marketing Account marketing 52

Red Star Kim

MARCH 6, 2023

Delegates were from legal and accountancy firms with roles as varied as marketing, digital marketing, business development, PR and key accounts (executives, managers and a director). And we analyse the analytics from our digital marketing performance.

Strategic Thinking 130

Strategic Thinking Cybersecurity Digitalization Stakeholders 130

Red Star Kim

OCTOBER 17, 2022

Digital marketers will tell you that the first two words are the most important. Two illustrations: Top marks to McGuire Woods lawyers for this article Abandoned Mines and Data Retention Policies: Time to Clear the Explosives Out of the Shed | Password Protected (passwordprotectedlaw.com). Video) (kimtasso.com).

Remote Working 130

Remote Working Communication Internet Decision-making 130

Red Star Kim

JUNE 15, 2023

Financial information, adverse filings, directors and managers, financial strength metrics such as credit scores and ratings and CCJs, shareholders, subsidiaries and branches, company structures and the corporate family, M&A activity and rumours, industry descriptions, SIC codes and research, news articles from various high profile sources.

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Red Star Kim

FEBRUARY 14, 2023

Develop marketing consultancy skills There was considerable discussion about the changing nature of our roles in marketing and business development. Marketing consultancy (whether inhouse or an external consultant) requires a slightly different mix of skills to other types of consultancy.

Emotional Intelligence 130

Emotional Intelligence Marketing Stakeholders Communication 130

Red Star Kim

OCTOBER 16, 2023

This article is a summary of the conversation and key takeaways from a workshop in London for MBL. While the delegates had some exciting mountain climbing, sailing and diving adventures to report – they observed that often their people focused on digital events and tended to be “chained to desk ”.

Management 130

Management Emotional Intelligence Onboarding Communication 130

Red Star Kim

FEBRUARY 22, 2023

And is targeted at smaller law and accountancy firms who need to supplement their limited marketing and business development resources. Informanagement allows users to either use the articles in their original form or to edit and tailor them to reflect the firm and author’s personality.

Marketing 26

Marketing Media Communication Digitalization 26