Account marketing and Article - Strategic Accounts Today

The Power of Account-Based Marketing: A Thales Case Study

Cosawi

JANUARY 29, 2024

In the ever-evolving landscape of marketing strategies, one approach has emerged as a powerful way to target and engage high-value accounts effectively – Account-Based Marketing (ABM). ABM has gained prominence for its ability to provide personalized, laser-focused marketing to key accounts.

Value Proposition

Value Proposition Co-Creation Marketing Account marketing

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

JUNE 15, 2023

Financial information, adverse filings, directors and managers, financial strength metrics such as credit scores and ratings and CCJs, shareholders, subsidiaries and branches, company structures and the corporate family, M&A activity and rumours, industry descriptions, SIC codes and research, news articles from various high profile sources.

Key Account Management

Key Account Management Account Management Management Client Relationships

Hooks, Headlines and Hard-Wired Words: 11 ideas for better writing

Red Star Kim

OCTOBER 17, 2022

Two illustrations: Top marks to McGuire Woods lawyers for this article Abandoned Mines and Data Retention Policies: Time to Clear the Explosives Out of the Shed | Password Protected (passwordprotectedlaw.com). We examined the use of metaphors and similes. Scientific evidence on the impact of great writing. Still not convinced?

Remote Working

Remote Working Communication Internet Decision-making

Referrer and Intermediary Management – Silos, Targets and Culture

Red Star Kim

FEBRUARY 9, 2023

Interestingly on the day of the workshop, there was an article Brag like an American to get ahead at work, British told | News | The Times.

Management

Management Emotional Intelligence Cybersecurity CRM

Coaching and Consulting skills – Limiting beliefs, approaches to helping and marketing consultancy

Red Star Kim

FEBRUARY 14, 2023

So, for example, rather than thinking “ I am no good at business development” think about how to see this more positively – such as “I am really good at forming relationships with clients and delivering great service”. And then consider then how to apply the strengths to the areas where they are seeking support.

Emotional Intelligence

Emotional Intelligence Marketing Stakeholders Communication

Release time to become a more proactive Marketing and Business Development Executive (November 2022)

Red Star Kim

DECEMBER 2, 2022

Delegates were from large and medium sized legal, intellectual property, accountancy, actuarial, pension and consultancy firms – from the UK but also from the Channel Islands and Portugal – with some supporting up to 12 jurisdictions. Marketing/BD planning. Related articles. Project reviews. Awareness raising. Lead generation.

Marketing

Marketing Communication Meetings Strategic Thinking

Marketing technology system review – Informanagement integrated content and distribution system for accountancy and legal firms

Red Star Kim

FEBRUARY 22, 2023

And is targeted at smaller law and accountancy firms who need to supplement their limited marketing and business development resources. Informanagement allows users to either use the articles in their original form or to edit and tailor them to reflect the firm and author’s personality.

Marketing

Marketing Media Communication Digitalization

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

NOVEMBER 18, 2022

This article was published in the latest edition of PM Forum Magazine. PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback. The event took place on September 29 th 2022.

Value Proposition

Value Proposition Procurement Innovation Leadership

Referrer Management – Capacity and Capability

Red Star Kim

OCTOBER 16, 2023

This article is a summary of the conversation and key takeaways from a workshop in London for MBL.

Management

Management Emotional Intelligence Onboarding Communication

Be more strategic – A metaphor: Analyse, join and align the dots

Red Star Kim

MARCH 6, 2023

This short article explains why humans are so good at noticing patterns (and even better than AI algorithms) and outliers: Why the Human Brain Is So Good at Detecting Patterns | Psychology Today Join the dots We take our data, information and insights and talk to people in our firm in meetings and workshops.

Strategic Thinking

Strategic Thinking Cybersecurity Digitalization Stakeholders

Case studies: Marketing and Business Development at law and accounting firms

Red Star Kim

NOVEMBER 17, 2023

At law firms: Addleshaw Goddard, Collas Crill, LawNet, Ontier, Schillings and accountancy firms: Menzies, Mercer and Hole. Case studies: Marketing and Business Development at law and accounting firms. Prior to 2019 there were no marketing analytics in place.

Marketing

Marketing Key Account Management Innovation Account Management

The 21 Best Business Strategy Blogs

CMOE

MARCH 6, 2023

strategy + business (s+b) Whether it be topics centered around operations, marketing, or human capital, strategy + business aims to “illuminate the complex choices that leaders face….and Knowledge at Wharton covers an array of subjects, such as finance and accounting, marketing, and analytics.

Finance

Finance e-Learning Innovation Leadership

Future Marketing/BD Manager – Build resilience to avoid being overwhelmed

Red Star Kim

MARCH 7, 2023

Creativity and good and bad stress – Kim Tasso There’s a great article from Harvard Business Review “Five things to do when you feel overwhelmed by your workload ” (August 2018). And stress damages both mental and physical health. So we need to prevent ourselves and our team members from feeling stressed.

Marketing

Marketing Management Emotional Intelligence Leadership

Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Red Star Kim

JUNE 27, 2023

(hubspot.com) Other points of interest Preferred content formats Updating various research results shared at the session, the Semrush State of Content Marketing Report 2023 shows the preferred content formats for digital marketing to be: 45% Video 37% Short form articles 28% Success stories 24% Long form blog posts 19% Case studies 18% Webinars and (..)

Leadership

Leadership Management Stakeholders Communication

Professional services marketing/BD case studies – Moore Kingston Smith, Mazars, Capsticks, Fladgate, Travers Smith, Mills & Reeve and brand awards

Red Star Kim

AUGUST 31, 2023

Moore Kingston Smith (accountants) – Real estate thought leadership This campaign comprises a series of seven opinion articles (“The state of the global real estate industry”) exploring investment opportunities in UK real estate sharing economic data (inflation and global growth forecasts). trillion by 2031”.

Marketing

Marketing Leadership Government Logistics

Is ABM Worth the Time, Money, and Effort?

SBI Growth

OCTOBER 26, 2016

SBI recently spoke with Gahan Richardson, the Vice President of Corporate Marketing at Cypress Semiconductor. Gahan and I discussed his approach to Account Based Marketing (ABM) and how he uses it to set his sales team up for success. Cypress Semiconductor is.

Marketing

Marketing Sales Account marketing B2B

How Can the Revenue and Sales Enablement Function Best Support Account Management?

SBI Growth

AUGUST 14, 2018

Now you’re tasked to take over a function that once belonged to marketing. Your organization has veered into a content driven account. Getting Ahead in Your Sales Enablement Role. You’ve just been promoted to be the new Head of Sales Enablement.

Account Management

Account Management Management Sales Marketing

Bad Marketing Strategy is Built on Assumption

SBI Growth

MARCH 23, 2018

Perhaps you are familiar with the photo of the former CEO of Nokia sobbing with his leadership team as his company was sold to Microsoft for parts. The now infamous headline: “we didn’t do anything wrong.” Well, yes Steve –.

Marketing

Marketing Leadership Client Relationships Account marketing

Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen)

Red Star Kim

DECEMBER 19, 2023

The campaign was part of an exciting project 7BR announced in 2022. The campaign was part of an exciting project 7BR announced in 2022.

Media

Media Insurance Marketing Emotional Intelligence

Strategic Accounts Today

The Power of Account-Based Marketing: A Thales Case Study

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Trending Sources

Hooks, Headlines and Hard-Wired Words: 11 ideas for better writing

Referrer and Intermediary Management – Silos, Targets and Culture

Coaching and Consulting skills – Limiting beliefs, approaches to helping and marketing consultancy

Release time to become a more proactive Marketing and Business Development Executive (November 2022)

Marketing technology system review – Informanagement integrated content and distribution system for accountancy and legal firms

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Referrer Management – Capacity and Capability

Be more strategic – A metaphor: Analyse, join and align the dots

Case studies: Marketing and Business Development at law and accounting firms

The 21 Best Business Strategy Blogs

Future Marketing/BD Manager – Build resilience to avoid being overwhelmed

Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Professional services marketing/BD case studies – Moore Kingston Smith, Mazars, Capsticks, Fladgate, Travers Smith, Mills & Reeve and brand awards

Is ABM Worth the Time, Money, and Effort?

How Can the Revenue and Sales Enablement Function Best Support Account Management?

Bad Marketing Strategy is Built on Assumption

Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen)

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