Account marketing, Blog and Leadership - Strategic Accounts Today

Legal marketing case study – Thought leadership campaigns at Howard Kennedy (relationship breakdown and business agility)

Red Star Kim

NOVEMBER 7, 2022

I keep an eye out for examples of great marketing campaigns by professional service firms as I use case studies in my training workshops. So here’s a legal marketing case study – Thought leadership campaigns at Howard Kennedy (relationship breakdown and business agility). Other thought leadership posts.

Leadership

Leadership Marketing Financial Services Construction

The 21 Best Business Strategy Blogs

CMOE

MARCH 6, 2023

To get started, begin bookmarking these 21 best business strategy blogs. Each blog offers unique thought leadership materials to help guide your strategy in the upcoming quarter. Each blog offers unique thought leadership materials to help guide your strategy in the upcoming quarter.

Finance

Finance e-Learning Innovation Leadership

Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

DECEMBER 5, 2023

Ideas to enhance engagement To reduce “us and them” (fee earners and marketing) feelings we can try to invoke a sense of ingroup and a shared social identity. Finding ways to meet with people in real time (such as at social events) can help.

CRM

CRM Marketing Interpersonal Skills Client Relationships

Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

DECEMBER 18, 2023

But in essence it is about whether strategy is developed by a centralised leadership team or by those running the business units or divisions. Some think about a centralised or decentralised approach to strategy. Others see it more as top-down or bottom-up approach to strategy.

Marketing

Marketing Strategic Thinking Artificial Intelligence Stakeholders

Referrer Management – Capacity and Capability

Red Star Kim

OCTOBER 16, 2023

Referrer Management – Capacity and Capability Capacity – Rational elements of referrer management Throughout the workshop we considered how leadership and organisation (rational activity) supports effective referrer management. This post adds to the learning resources from the session.

Management

Management Emotional Intelligence Onboarding Communication

Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Red Star Kim

JUNE 27, 2023

At the recent PM Forum online workshop on campaigns, thought leadership and project management there were 17 delegates from legal, accountancy and insolvency firms located in London, Belfast, Sutton Coldfield, Manchester, Newcastle, Cambridge and Dubai. The delegate aims, poll results and key takeaways are shown below.

Leadership

Leadership Management Stakeholders Communication

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

NOVEMBER 18, 2022

Meanwhile, elsewhere in the centre a team from Man Bites Dog and Baker McKenzie led a masterclass on thought leadership as the smart growth strategy. I was sorry to have missed that one which, by several accounts, was insightful and practical in equal measure. Sustain momentum.

Value Proposition

Value Proposition Procurement Innovation Leadership

Coaching and Consulting skills – Limiting beliefs, approaches to helping and marketing consultancy

Red Star Kim

FEBRUARY 14, 2023

kimtasso.com) Excellent 12% (2) Good 47% (8) OK 41% (7) Which consulting skill do you most need to develop EQ/emotional intelligence 0% An introduction to emotional intelligence (EQ) and empathy (Video) (kimtasso.com) Research on leadership and emotional intelligence (EQ) (kimtasso.com) Book review – Emotional Intelligence 2.0

Emotional Intelligence

Emotional Intelligence Marketing Stakeholders Communication

Referrer management – Grading, Research, Discipline, Storytelling and Leveraging your exemplars

Red Star Kim

APRIL 17, 2023

Future public courses (including referrer management) for MBL SpeakerKim Tasso (mblseminars.com) Future courses for members of the PM Forum PM Forum Related posts Connected leadership – How professional relationships (kimtasso.com) March 2023 Cultivate a cross-selling culture (kimtasso.com) March 2023 Referrer and Intermediary Management – Silos, Targets (..)

Management

Management Manufacturing Client Relationships Facilitation

Case studies: Marketing and Business Development at law and accounting firms

Red Star Kim

NOVEMBER 17, 2023

There were launches of new products and multilingual operations in five overseas markets. The first B2B thought leadership campaign “Poets” achieved 3.2m Over past two years, firm enjoyed 25.3% increase in search traffic, attracting 16% more new visitors to its web site. impressions among 370,000 business people.

Marketing

Marketing Key Account Management Innovation Account Management

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

JUNE 15, 2023

(multiple choice) 60% Teams present at departmental meetings 50% Regular updates to the Board 30% Dashboard for senior management 30% Intranet – automatic updates 30% Regular report for firm overall (by M&BD) 30% Regular reports for each key client (by M&BD) 30% Regular reports for each key client (by CRP) Which do you see as the biggest challenge (..)

Key Account Management

Key Account Management Account Management Management Client Relationships

Professional services marketing/BD case studies – Moore Kingston Smith, Mazars, Capsticks, Fladgate, Travers Smith, Mills & Reeve and brand awards

Red Star Kim

AUGUST 31, 2023

Today I summarise professional services marketing/BD case studies – Moore Kingston Smith, Mazars, Fladgate, Travers Smith, Mills & Reeve. There are case studies of thought leadership, branding, pricing and strategy. Finding the stories: unlocking thought leadership through great interviews – FirstWord Media.

Marketing

Marketing Leadership Government Logistics

Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen)

Red Star Kim

DECEMBER 19, 2023

Further press opportunities were generated and a Legal Cheek blog piqued interest from The Daily Telegraph who requested an interview. In the first three weeks of the campaign, the social media sharing of press pieces on Twitter/X and LinkedIn created a buzz and increased the social following by 50%.

Media

Media Insurance Marketing Emotional Intelligence

Future Marketing/BD Manager – Build resilience to avoid being overwhelmed

Red Star Kim

MARCH 7, 2023

Delegate views Key takeaways Focus on your outputs rather than your inputs Productivity – Inputs vs outputs Achieve more by doing less (kimtasso.com) Understand how promotion criteria change from junior to senior roles Future Marketing Manager – T-shaped people, senior promotions (kimtasso.com) Develop your own brand Future Marketing/BD Manager (..)

Marketing

Marketing Management Emotional Intelligence Leadership

Legal marketing case study – Thought leadership campaigns at Howard Kennedy (relationship breakdown and business agility)

The 21 Best Business Strategy Blogs

Proactive marketing and business development executives – CRM, internal engagement and career insights

Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Referrer Management – Capacity and Capability

Campaigns, thought leadership and project management – Early engagement, scoping and risk management

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Coaching and Consulting skills – Limiting beliefs, approaches to helping and marketing consultancy

Referrer management – Grading, Research, Discipline, Storytelling and Leveraging your exemplars

Case studies: Marketing and Business Development at law and accounting firms

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Professional services marketing/BD case studies – Moore Kingston Smith, Mazars, Capsticks, Fladgate, Travers Smith, Mills & Reeve and brand awards

Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen)

Future Marketing/BD Manager – Build resilience to avoid being overwhelmed

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