Account marketing, Book and Communication

Coaching and Consulting skills – Limiting beliefs, approaches to helping and marketing consultancy

Red Star Kim

FEBRUARY 14, 2023

This requires you to listen carefully to what is being said and to observe non-verbal communication that might suggest that there is something else to consider. A good example of a limiting belief comes from running. When people didn’t believe a person could run a mile in under four minutes – this became a limiting belief.

Emotional Intelligence

Emotional Intelligence Marketing Stakeholders Communication

Referrer Management – Capacity and Capability

Red Star Kim

OCTOBER 16, 2023

Book review: The Management Shift by Vlatka Hlupic (kimtasso.com) Change management book – Switch (Chip & Dan Heath) (kimtasso.com) Education and internal communications People experience anxiety and fear when they are uncertain. Ask them to provide coaching and mentoring support to the next generation.

Management

Management Emotional Intelligence Onboarding Communication

Hooks, Headlines and Hard-Wired Words: 11 ideas for better writing

Red Star Kim

OCTOBER 17, 2022

This struck me – written beautifully by a corporate lawyer: “As any networker would confess, a withering look from a sought-after business contact can feel like a stab in the heart and make self-doubt resurface like worms on a rainy day” Book review – Great networking by Alisa Grafton (kimtasso.com). This leverages the recency effect.

Remote Working

Remote Working Communication Internet Decision-making

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

JUNE 15, 2023

64% KAM/ABM processes for the firm 36% KAM/ABM processes for specific clients Where do you see your main KAM role at present?

Key Account Management

Key Account Management Account Management Management Client Relationships

Referrer and Intermediary Management – Silos, Targets and Culture

Red Star Kim

FEBRUARY 9, 2023

There were architects, bankers, accountants, forensic investigators, insolvency practitioners, lawyers, pension advisers and tax experts who had a range of areas of expertise including bloodstock, housing associations and commercial property. Here are the highlights on Referrer and Intermediary Management – Silos, Targets and Culture.

Management

Management Emotional Intelligence Cybersecurity CRM

Implementing Account-Based Selling in Your Sales Process

Arpedio

FEBRUARY 26, 2024

Tailor your communication strategy based on the preferences of each account, ensuring a seamless and integrated experience. Book demo Implementing Account-Based Selling in Your Sales Process To effectively implement ABS , several key strategies must be employed. Utilizing data-driven insights is essential in ABS.

Advertising

Advertising Sales CRM Media

Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

DECEMBER 18, 2023

” “Each department goes off and implements their own strategy without communicating to the rest of the business” “Firms bringing their strategies together into a new combined strategy” Do you have a marketing qualification?

Marketing

Marketing Strategic Thinking Artificial Intelligence Stakeholders

Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

DECEMBER 5, 2023

Four themes in the art of selling – Integrating marketing and sales (kimtasso.com) A creative exercise on engagement generated some interesting metaphors – for example, a brick wall suggesting a lack of communication, a carrot considering motivation and a Leonardo di Caprio shrug suggesting indifference.

CRM

CRM Marketing Interpersonal Skills Client Relationships

Release time to become a more proactive Marketing and Business Development Executive (November 2022)

Red Star Kim

DECEMBER 2, 2022

Crazy busy – Book review – Dealing with stress (kimtasso.com). Minimise meetings – Find alternative ways to communicate and/or ensure meetings are kept short by producing papers in advance and showing what decisions are required in meetings. Help cross-pollinate ideas between teams with internal communication.

Marketing

Marketing Communication Meetings Strategic Thinking

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

NOVEMBER 18, 2022

Having met Vlatka Hlupic, author of “ The Management Shift” (see Book review: The Management Shift by Vlatka Hlupic (kimtasso.com) , I was looking forward to hearing her keynote speech on transforming culture. And many are looking forward to her book launch in March 2023. Deploy MarTech.

Value Proposition

Value Proposition Procurement Innovation Leadership

Referrer management – Grading, Research, Discipline, Storytelling and Leveraging your exemplars

Red Star Kim

APRIL 17, 2023

Leverage your exemplars to promote good habits I shared a number of stories about how firms can leverage the expertise and experience of their best (exemplar) business developers: Facilitating regular “Talking to Bob” dinners at a property business where junior, intermediate and senior fee-earners could listen to stories about how he managed to identify, (..)

Management

Management Manufacturing Client Relationships Facilitation

Marketing technology system review – Informanagement integrated content and distribution system for accountancy and legal firms

Red Star Kim

FEBRUARY 22, 2023

So here’s a quick marketing technology system review – Informanagement integrated content and distribution system for accountancy and legal firms.

Marketing

Marketing Media Communication Digitalization

The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media

Red Star Kim

APRIL 12, 2023

Traditional marketing models (e.g. There is a wide spectrum of engagement across the firm What can I do to motivate fee-earners and Client Relationship Partners (CRPs) to communicate better with the M&BD to ensure we are providing clients with the best service? Increasingly, we are working with a P2P (Person-to-Person) model.

Media

Media Marketing B2C Stakeholders

Future Marketing/BD Manager – Build resilience to avoid being overwhelmed

Red Star Kim

MARCH 7, 2023

There are tips on time management: 35 tips to improve Time Management for busy professionals (kimtasso.com) and how to release time become a more proactive Marketing and Business Development Executive (kimtasso.com). Throughout the day we also considered how best to structure a M&BD team and a post on this will be produced shortly.

Marketing

Marketing Management Emotional Intelligence Leadership

Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Red Star Kim

JUNE 27, 2023

Successful examples included: cactus plants, Lego figures, hats, hygiene products, card decks, device chargers and books. 41% Marketing 24% PR/Communications 24% Business development 6% Events 6% Content creation How confident are you about developing and implementing campaigns?

Leadership

Leadership Management Stakeholders Communication

Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen)

Red Star Kim

DECEMBER 19, 2023

The campaign was part of an exciting project 7BR announced in 2022. The campaign was part of an exciting project 7BR announced in 2022.

Media

Media Insurance Marketing Emotional Intelligence

Strategic Accounts Today

Coaching and Consulting skills – Limiting beliefs, approaches to helping and marketing consultancy

Referrer Management – Capacity and Capability

Trending Sources

Hooks, Headlines and Hard-Wired Words: 11 ideas for better writing

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Referrer and Intermediary Management – Silos, Targets and Culture

Implementing Account-Based Selling in Your Sales Process

Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Proactive marketing and business development executives – CRM, internal engagement and career insights

Release time to become a more proactive Marketing and Business Development Executive (November 2022)

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Referrer management – Grading, Research, Discipline, Storytelling and Leveraging your exemplars

Marketing technology system review – Informanagement integrated content and distribution system for accountancy and legal firms

The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media

Future Marketing/BD Manager – Build resilience to avoid being overwhelmed

Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen)

Stay Connected