Red Star Kim

DECEMBER 5, 2023

Proactive marketing and business development executives – CRM, internal engagement and career insights. What CRM/systems would people recommend? A variety of specialist (to professional services) and mainstream CRM systems were explored. CRM and Marketing Automation Software for SMBs | Act!

CRM 130

CRM Marketing Interpersonal Skills Client Relationships 130

Red Star Kim

FEBRUARY 9, 2023

Overcoming silos and internal communication for cross-selling A key barrier to cross-selling and internal referrals was that firms were structured into silos. Here are the highlights on Referrer and Intermediary Management – Silos, Targets and Culture.

Management 130

Management Emotional Intelligence Cybersecurity CRM 130

Red Star Kim

JUNE 15, 2023

Boardroom Insiders – Database of 40,000 executive profiles Home Boardroom Insiders Companies house – Financial accounts and directors of UK Companies Get information about a company – GOV.UK (www.gov.uk) Beauhurst – 35,000 of the fastest growing companies in the UK. Used by many accounting firms.

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Arpedio

FEBRUARY 26, 2024

Leverage technology, such as marketing automation and CRM tools, to scale personalization efforts effectively. Tailor your communication strategy based on the preferences of each account, ensuring a seamless and integrated experience. Utilizing data-driven insights is essential in ABS.

Advertising 52

Advertising Sales CRM Media 52

Red Star Kim

APRIL 17, 2023

The main reasons cited for a lack of cross-selling were: everyone is too busy and there is a lack of information about the other services provided by the firm. Surprisingly, delegates were more likely to use spreadsheets than a CRM for managing client and referrer information.

Management 130

Management Manufacturing Client Relationships Facilitation 130

Red Star Kim

DECEMBER 2, 2022

Minimise meetings – Find alternative ways to communicate and/or ensure meetings are kept short by producing papers in advance and showing what decisions are required in meetings. Help cross-pollinate ideas between teams with internal communication. Plan my career as I plan a marketing project to make it happen. Check strategy.

Marketing 130

Marketing Communication Meetings Strategic Thinking 130

LinkedFusion

AUGUST 27, 2023

With the use of this method, sales, marketing, and management may be able to cross-sell and upsell to these customers more successfully. Strategic ABM comprises the creation of incredibly targeted account marketing strategies for a small group of high-value accounts—typically one to five.

Marketing 52

Marketing B2B Client Relationships Organization 52