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How to Boost Sales Productivity with Account Planning

Upland

Let’s face it, B2B sales can’t happen without good leads. Sales productivity becomes even more difficult for complex B2B accounts with large buying groups and multiple divisions involved in the decision-making process. This cross-functional teamwork helps you foster more unified and effective customer account management.

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Ten insights on the future of SAM

Strategic Account Management Association

.; Dino Bertani, Executive Director, International Strategic Account Management, Allergan Aesthetics; Harvey Dunham, Managing Director, Strategy and Marketing, SAMA; Tom Hablitzel, Senior VP, Enterprise Clients, Sherwin-Williams Company; Jim O’Leary, Global Practice Chair, Corporate Affairs, Edelman. #1. Centers of Excellence (CoE).

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Innovative Account Planning Strategies to Help You Beat Your Competition

ProlifIQ

B2B selling isn’t fighting a war of liberation from a tyrannical king in a powdered wig, but it can feel like a battle – a battle between you and your competitors for your customer’s business. When your sales team is eyeing key accounts loaded with potential revenue, planning ahead is crucial.

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Innovative Account Planning Strategies to Help You Beat Your Competition

ProlifIQ

B2B selling isn’t fighting a war of liberation from a tyrannical king in a powdered wig, but it can feel like a battle – a battle between you and your competitors for your customer’s business. When your sales team is eyeing key accounts loaded with potential revenue, planning ahead is crucial. It’s a must-have.

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Innovative Account Planning Strategies to Help You Beat Your Competition

ProlifIQ

B2B selling isn’t fighting a war of liberation from a tyrannical king in a powdered wig, but it can feel like a battle – a battle between you and your competitors for your customer’s business. When your sales team is eyeing key accounts loaded with potential revenue, planning ahead is crucial.

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Stakeholder Mastery 3.0 – The Six Steps You Must Take

Jermaine Edwards

In 2016 I wrote a post on the five foundation steps for stakeholder management success in key account management, that was well received and guided lots of leaders. Our contacts and stakeholders just aren’t making decisions – How do we deal with their disengagement and getting pushed back and back while they still expect more from us?

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Account-Based Selling – What it is and Why it Matters 

Upland

Today, the horizon of B2B selling looks different than it did even just a few years ago. Technological innovations, digitalization and workstyle evolutions that were being signaled years ago have today come to fruition. And because the human touch is so important, so is account-based selling. What is Account-Based Selling?