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Aspirational Account Planning – The Story

SalesGlobe

Unlocking the Growth Potential in Your Strategic Accounts Effective account planning is essential to growing the organization’s strategic accounts, which typically comprise most of the organization’s revenue and growth potential. What’s Aspirational Account Planning? Is not history, projected forward.

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FROM EXECUTIVE SPONSORSHIP TO EXECUTIVE ENGAGEMENT

Strategic Account Management Association

Procurement leaders, chief financial officers and other senior leaders can be great sponsors if the fit is right. We need to consider the person’s willingness and personality fit with the customer account. The post FROM EXECUTIVE SPONSORSHIP TO EXECUTIVE ENGAGEMENT appeared first on Strategic Account Management Association blog.

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Are You Letting Your Clients Slip Away? 12 Tips to Keep in Touch

Account Manager Tips

Too many clients, not enough time Key account managers have a lot of clients. From procurement, to executives, to end users and everything in between. How do you maintain those critical customer relationships, especially as you grow, get more accounts, launch more services, solve more issues? Worth a click Quote of the week.

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The Importance of Sales to CS Handoff

ProlifIQ

Large accounts typically come with a large number of stakeholders the seller must engage, as well as technical obstacles and red tape to get past. Organized sellers usually follow what they call an account plan , something designed to align internal team members on tasks to be completed throughout the sales cycle.

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Benefits of Digital Key Account Management for Large Businesses

DemandFarm

And I look back at it and just think, that was really rubbish.” – Andrew Collings It is no longer sufficient to rely on PowerPoint presentations or rely on static spreadsheets for your Key Account Management and Account Planning. This process is made more streamlined with the help of a digital tool for account planning.

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How to systemise account management in your agency, with Alex Raymond

Account Management Skills

So think strategically about the customer, which can also mean that we are building account plans, for example, we’re looking at the org chart to understand who’s who are the relationship map, who’s who within the organisation. Some of that is the templates on building engagement plans or account plans.

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Social Selling and Big Data at the Upcoming Sales & Marketing 2.0 Conference #S20C

SBI

Every day they face savvy procurement teams whose power is growing, competition that will do anything to win business, and an economy in which uncertainty has become the new norm. The Art and Science of Account Planning. Follow Nancy on Twitter @sellingtools or subscribe to her Tool Talk blog.