Strategic Account Management Association

OCTOBER 26, 2021

Procurement leaders, chief financial officers and other senior leaders can be great sponsors if the fit is right. We need to consider the person’s willingness and personality fit with the customer account. The post FROM EXECUTIVE SPONSORSHIP TO EXECUTIVE ENGAGEMENT appeared first on Strategic Account Management Association blog.

Account Management 520

Account Management Co-Creation Leadership Procurement 520

SalesGlobe

SEPTEMBER 12, 2023

Unlocking the Growth Potential in Your Strategic Accounts Effective account planning is essential to growing the organization’s strategic accounts, which typically comprise most of the organization’s revenue and growth potential. What’s Aspirational Account Planning? Is not history, projected forward.

Account Planning 52

Account Planning Procurement Decision-making Manufacturing 52

Account Manager Tips

NOVEMBER 16, 2022

Too many clients, not enough time Key account managers have a lot of clients. From procurement, to executives, to end users and everything in between. How do you maintain those critical customer relationships, especially as you grow, get more accounts, launch more services, solve more issues? Worth a click Quote of the week.

Key Account Management 130

Key Account Management Account Management Procurement Communication 130

ProlifIQ

FEBRUARY 13, 2023

Large accounts typically come with a large number of stakeholders the seller must engage, as well as technical obstacles and red tape to get past. Organized sellers usually follow what they call an account plan , something designed to align internal team members on tasks to be completed throughout the sales cycle.

Account Planning 52

Account Planning Onboarding Sales Customer Success 52

Account Management Skills

AUGUST 24, 2021

So think strategically about the customer, which can also mean that we are building account plans, for example, we’re looking at the org chart to understand who’s who are the relationship map, who’s who within the organisation. Some of that is the templates on building engagement plans or account plans.

Account Management 98

Account Management Management Account Planning Co-Creation 98

SBI

OCTOBER 16, 2012

Every day they face savvy procurement teams whose power is growing, competition that will do anything to win business, and an economy in which uncertainty has become the new norm. The Art and Science of Account Planning. Follow Nancy on Twitter @sellingtools or subscribe to her Tool Talk blog.

Marketing 52

Marketing Procurement Sales B2B 52

DemandFarm

MARCH 31, 2023

And I look back at it and just think, that was really rubbish.” – Andrew Collings It is no longer sufficient to rely on PowerPoint presentations or rely on static spreadsheets for your Key Account Management and Account Planning. This process is made more streamlined with the help of a digital tool for account planning.

Key Account Management 52

Key Account Management Account Management Digitalization Management 52