Account Planning Customer Value Leadership Sales 
Upland
JANUARY 29, 2024
Let’s face it, B2B sales can’t happen without good leads. Winning sales teams know strong leads must be converted into successful sales transactions. If sales productivity isn’t achieved effectively—through high lead conversion rates, efficient sales cycles and low sales costs—overhead goes up, and revenue goes down.
Strategic Account Management Association
OCTOBER 26, 2021
To lead effectively, they must embrace change through agile leadership. Let us define what we mean by agile leadership. Agile leadership. Agile leadership. In our current reality, this leadership skill is necessary to survive. Adapting our corporate behaviors to fit the customer context.
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SalesGlobe
FEBRUARY 11, 2021
When I hear the words “strategic account planning” in a meeting, I usually notice a range of involuntary visceral reactions, from understated moans to eye-rolls and furrowed brows. Nobody thinks of account planning as aspirational. Aspirational account planning revolves around how you think about and with the customer.
Strategic Account Management Association
JULY 13, 2021
A Center of Excellence (COE) Executive “buy-in and be in” Account-based marketing. COE: A Critical Lighthouse to Provide Successful Journey Direction and Leadership. A COE can bring expertise for more customer value and differentiation. Your customer will remember that you care about their success.
Cosawi
DECEMBER 28, 2021
A colleague from the SAMA Board of Directors, Noel Capon, recently wrote an article in Harvard Business Review, “When CEOs Make Sales Calls,”¹ in which he describes the impact of top management’s involvement in the customer relationship. Stay informed on the account through an established strategic account process.
SBI
JULY 1, 2020
5 Ways to Uncover Strategic Account Revenue. Revenue growth in B2B enterprise accounts has always been challenging. The Revegy Customer Optimization Wheel outlines the common practices we have identified that make leading companies successful at securing bigger deals over shorter sales cycles with more predictability.
Cosawi
FEBRUARY 27, 2023
In part three, we end this trilogy by demystifying a topic whose importance is rapidly accelerating in today’s digital economy as a tool to differentiate your customer engagement and increase revenue generation: Account-Based Marketing (ABM). awareness marketing”) packaged as account-based marketing. Most would agree.
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