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How to Boost Sales Productivity with Account Planning

Upland

Sales productivity becomes even more difficult for complex B2B accounts with large buying groups and multiple divisions involved in the decision-making process. Why account planning is essential to boost sales productivity Account planning is the process of mapping out key aspects of a potential customer or account.

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How Aramex’s Young SAM Program Provides Strategic Value and Impact

Strategic Account Management Association

The program was sponsored by the CEO of Aramex, who created the role of chief commercial officer to drive the required change with the support of the whole C-suite in close cooperation and partnership with the leadership of the regions. Executive Sponsorship: Maps key customer stakeholders to executives and experts inside Aramex.

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Exclusive insights from the SAMA Executive Symposium

Arpedio

Explore actionable strategies, best practices, and innovative approaches that promise to revolutionize the way you approach Strategic Account Management. In summary, here are the key takeaways we brought home: Foundational elements such as adaptive leadership, and technological innovation emerged as crucial drivers of SAM success.

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SAMA Annual Conference 2024 highlights

Arpedio

This year’s conference not only provided a platform for like-minded professionals within the SAM space to connect and collaborate but also ignited a spirit of innovation that will undoubtedly drive the future of SAM. This standardization allows for seamless movement between accounts while maintaining consistent processes.

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4-Phase Guide to the Strategic Planning Process

OnStrategyHQ

To kick this process off, we recommend 1-2 weeks (1-hour meeting with the Owner/CEO, Strategy Director, and Facilitator (if necessary) to discuss the information collected and direction for continued planning.) Questions to Ask: Who is on your Planning Team? What senior leadership members and key stakeholders are included?

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Apr 08 – Customer Success Jobs

SmartKarrot

Develop a scalable elegant and innovative customer success playbook that sets clients up for success and maximizes the value of BetterUp Care offerings. Collaborate with growth marketing and broader BetterUp leaders to unify all field-based account efforts and amplify outcomes. Apply here: [link]. Role: Director of Customer Success.

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Nov 16 – Customer Success Jobs

SmartKarrot

You’ll build a long-term trust-based relationship, ensuring to develop and execute a strategic account plan that is aligned with the value of the client and company. Have a Growth Focus – setting a vision and associate plan for the development of a strong, growing, and profitable customer account.