Arpedio

NOVEMBER 22, 2023

Unlock Business Potential with Effective Stakeholder Mapping Improve your critical stakeholder relationships ← Back to blog As businesses strive to achieve growth and success, many overlook the untapped potential of effective stakeholder mapping. We will also highlight the tools and techniques available for stakeholder mapping.

Stakeholders 52

Stakeholders Decision-making Innovation Business Growth 52

Hubspot Sales

JULY 7, 2019

Are you a B2B account manager or sales executive who is serious about account-based sales or account-based marketing (ABM)? To win new business and grow key accounts, account managers and sales executives must become thoroughly invested in their customer’s challenges, goals, and competitive landscape.

Account Planning 118

Account Planning Co-Creation Account Management Negotiation 118

Clarity Engagement Solutions

FEBRUARY 7, 2022

Tailored by vertical industry and 100% native to Salesforce Lightning, CX1™ makes it easy for sales and account teams to map stakeholder relationships, identify the sources of decision-making influence and manage a larger number of better-qualifed opportunities as a result. Request a CX1™ Demo Here. CX1™ is different.

Stakeholders 172

Stakeholders Decision-making Account Planning Prioritization 172

ProlifIQ

APRIL 21, 2023

Account Planning Growth Strategy For businesses looking to grow their revenue and achieve their goals, an effective account growth strategy is essential. This strategy involves developing a comprehensive plan to manage and grow the customer accounts that are critical to the business’s success.

Account Growth 52

Account Growth Account Planning Key Account Management Account Management 52

Upland

NOVEMBER 27, 2023

They aren’t in the market for products or services. A goal might be to… Grow revenue by 10% over the next six quarters Increase net new customers to 3,000 in 24 months Expand market share from 30% to 50% in the next five years. One of the most important things in our go-to-market strategy is understanding pressures.

Account Planning 195

Account Planning Suppliers Decision-making Leadership 195

ProlifIQ

OCTOBER 4, 2023

Account Planning: The Heart of Your Strategy The Role of Account Planning Account planning is where your strategy takes shape. It lays out a detailed plan for each key account. Who are the stakeholders internally you’re going to work closely with? Certain industries?

Account Management 52

Account Management Management Account Planning Key Account Management 52

Clarity Engagement Solutions

FEBRUARY 7, 2022

Clarity is proud to introduce Clarity CX1™ , tailored first for Pharma and now other vertical markets. CX1™ HELPS YOU MANAGE: • Multiple types of stakeholders, decision-makers and influencers. Clarity CX1™ solves the issue of lack of account planning & automation and storage. That’s where Clarity CX1™ comes in.

Stakeholders 91

Stakeholders Decision-making Account Planning Prioritization 91

DemandFarm

APRIL 4, 2023

Why should you adopt Digital Key Account Management? What are some of the benefits of adopting digital account planning solutions for your key accounts? How will it be different from the existing account management strategies that you have adopted for your key accounts?

Key Account Management 52

Key Account Management Account Management Digitalization Management 52

ProlifIQ

JUNE 21, 2023

This alignment helps in driving sustainable growth and ensuring the overall success of the strategic account management program. Account plans are instrumental in managing and retaining strategic accounts. Strategic account management planning involves proactive and strategic thinking.

Account Management 52

Account Management Management Account Planning Stakeholders 52

Arpedio

MARCH 18, 2024

Among these strategies, account mapping has emerged as a cornerstone methodology that fosters sales process optimization and drives sustainable growth. It lays the groundwork for sales pitches that resonate with the real needs and structures of businesses, thus ensuring that marketing efforts hit the mark every single time.

B2B 52

B2B Stakeholders Sales Decision-making 52

DemandFarm

APRIL 8, 2024

Account Based Selling (ABS) burst into the spotlight in the mid 2010s and has been steadily gaining traction as the go-to approach among B2B sales organizations. Who wouldn’t want to unlock the full potential of their key accounts? The best account managers , however, have a secret sauce that differentiates them from the others.

Key Account Management 52

Key Account Management Account Management Stakeholders Meetings 52

Arpedio

APRIL 29, 2024

BANT stands for Budget, Authority, Need, and Timeline, and it provides a structured approach to qualifying leads and prioritizing prospects. By determining the timeline, you can prioritize leads and allocate resources accordingly. What is the BANT Methodology? The fourth component is Timeline.

Decision-making 52

Decision-making Prioritization Value Selling Value Proposition 52

Arpedio

APRIL 30, 2024

Creating a Customer-centric Approach When it comes to account growth strategy, it is essential to prioritize creating a customer-centric approach. By conducting thorough market research, surveys, and interviews, you can identify the challenges they face and the solutions they are seeking.

Account Growth 52

Account Growth Client Relationships Business Growth CRM 52

Arpedio

MARCH 6, 2024

At its essence, account management goes beyond mere transactional interactions; it encompasses a holistic approach to client engagement. Rather than focusing solely on closing deals, account management prioritizes the establishment of robust, enduring relationships built on trust, transparency, and value.

Account Management 52

Account Management Management Prioritization Client Relationships 52

Arpedio

MARCH 26, 2024

It serves as the foundation for establishing strong customer relationships, understanding market dynamics, and ultimately closing deals that drive revenue growth. Lead Qualification: Assessing leads based on criteria such as fit, interest, and readiness to buy, to prioritize sales efforts effectively. What is a Pre-Sales Strategy?

Value Proposition 52

Value Proposition Prioritization Sales Organization 52

Arpedio

MAY 26, 2023

Relationship management is a fundamental concept that encompasses the strategies, practices, and techniques employed to cultivate and nurture connections with various stakeholders. By prioritizing relationship management, you can forge long-lasting connections that lead to beneficial outcomes for all parties involved. Let's talk!

Management 52

Management Stakeholders Prioritization Software 52

Arpedio

JANUARY 4, 2024

In the competitive world of B2B sales, harnessing the power of an effective account mapping strategy is key to sales optimization and revenue growth. As businesses vie for market dominance, an articulate account strategy empowers organizations to deepen customer relationships and scale their operations effectively.

B2B 52

B2B Sales Decision-making CRM 52

ProlifIQ

FEBRUARY 14, 2023

Prioritize The Right People And The Right Deals For B2B sales teams, a sales cycle is the lifeblood of their business. Building plans for deals that are your average deal size or larger will help complement the investment in consistent evaluation of your team’s pipeline. But what about stakeholders?

Management 52

Management Prioritization Stakeholders CRM 52

ProlifIQ

FEBRUARY 13, 2023

While acquiring new business is always important, sometimes it’s over-emphasized when talking about a go-to-market strategy. This is especially critical when dealing with large accounts with the potential to upsell. Not only is an account planning process important, it ties in directly with a successful handoff process.

Account Planning 52

Account Planning Onboarding Sales Customer Success 52

ProlifIQ

AUGUST 17, 2023

According to Gartner, companies that prioritize customer retention and expansion can achieve up to 95% higher profits compared to those that focus solely on acquisition. Multi-Threading: Forrester highlights that multi-threading can significantly impact sales success, with an 82% win rate when multiple stakeholders are involved.

Acquisition 52

Acquisition Stakeholders Customer Success Profitability 52

SBI

JULY 1, 2020

Organizations that understand the true value of account planning, identify untapped revenue potential while delivering strategic customer value. To uncover hidden revenue in your key accounts, focus on these 5 strategies that great companies get right. Deepen Customer Insights. Collaborate Beyond Sales.

Account Planning 72

Account Planning Decision-making Stakeholders Leadership 72

Arpedio

APRIL 15, 2024

This strategic approach aligns marketing and sales efforts, enhances buyer interactions, and optimizes the sales process. One of the key benefits of sales enablement is its ability to align marketing and sales efforts. What is Sales Enablement? Implementing sales enablement requires a well-rounded approach.

Sales Training 52

Sales Training Sales Decision-making Account Planning 52

Arpedio

JUNE 15, 2023

Moreover, we’ll address the common challenges faced by sales teams and demonstrate how account-based selling technologies can provide effective solutions to overcome them. Account-based selling is a strategic approach used by sales teams to target and engage specific high-value accounts or organizations.

Artificial Intelligence 52

Artificial Intelligence Prioritization Decision-making Advertising 52

DemandFarm

APRIL 21, 2023

However, the decision-making process can be complex, involving multiple stakeholders, technical buyers, and influencers. As a result, companies need to have an effective key account management tool that can help them navigate this complex landscape and identify the key decision-makers within an organization.

Key Account Management 52

Key Account Management Account Management Digitalization Management 52

Arpedio

APRIL 27, 2023

At its core, sales enablement is about aligning marketing and sales teams to ensure that they are working together towards a common goal. This can include sales training, customer insights, competitive intelligence, product knowledge, and marketing collateral. And the best part? Are you already using Salesforce?

Sales 52

Sales Software Software Sales Training 52

Arpedio

SEPTEMBER 25, 2023

Key aspects of Key Account Management Targeted approach Instead of spreading your resources thin across all customers, KAM identifies and prioritizes the most important accounts. Tailored solutions KAM involves customizing your products or services to meet the specific needs and preferences of your key accounts.

Key Account Management 52

Key Account Management Account Management Management Sales 52

Arpedio

JUNE 16, 2022

What is Sales Opportunity Planning? Opportunity planning in Salesforce with ARPEDIO. Combining Opportunity planning with Account planning. What is Sales Opportunity Planning? In sales, opportunity planning is about converting your potential customers and leads into recurring revenue.

Account Planning 52

Account Planning Account Management B2B Prioritization 52

Hubspot Sales

MARCH 18, 2019

Obviously, you still want to provide excellent customer service and support to promote word-of-mouth marketing and high retention rates.). The above rule has an exception: If you can get your foot in the door of the prospect's company and then grow the account by selling to other departments, offices, subsidiaries, etc.,

Key Account Management 127

Key Account Management Account Management Management Account Strategy 127

Arpedio

DECEMBER 4, 2023

Measuring the Success of Account-Based Selling Explore the ARPEDIO platform ← Back to blog Account-based selling (ABS) is becoming increasingly popular in the B2B software industry as it allows businesses to target specific high-value accounts and personalize their marketing and sales efforts.

Decision-making 52

Decision-making Prioritization Media Marketing 52

Arpedio

APRIL 1, 2022

Account-Based Selling is a targeted approach to B2B sales. It requires investing your team’s resources to target multiple stakeholders within an account. Instead of the conventional one-to-one sales approach, each account is treated as a market of one. Engage with multiple stakeholders. Table of Contents.

Stakeholders 59

Stakeholders B2B Account Management Decision-making 59

Arpedio

OCTOBER 24, 2023

These might be emerging markets, new technologies, or trends that could help you reach your destination faster. It encourages you to explore new markets, products, or strategies that you may have otherwise overlooked. Lack of prioritization: SWOT analysis doesn’t inherently prioritize factors.

Decision-making 52

Decision-making Account Management Prioritization Software 52

Arpedio

JUNE 1, 2023

This recognition underscored the need for account managers to prioritize customer value and gain insights into individualized customer interactions, emphasizing the significance of maintaining strong relationships, linking transactions, and ensuring a superior customer experience. We look forward to connecting with you! Let's talk!

Co-Creation 52

Co-Creation Account Management Account Planning B2B 52

ProlifIQ

DECEMBER 8, 2022

Opportunity Management: At Prolifiq, we look at this as the process of managing and prioritizing the most critical and strategic sales opportunities, and providing our sales team a process to take proactive steps to advance the deals that are most likely to close. Mutual Plan. Let’s get started with what opportunity management is.

Management 52

Management Stakeholders Prioritization CRM 52

Arpedio

JUNE 20, 2022

As you fasten your seatbelt for the bumpy ride ahead, keep in mind that the well-prepared companies can actually leverage these turbulent times to gain market share. As the CEO of a company working with sales professionals and account-based selling , I’ve experienced the challenges of inflation first hand.

B2B 52

B2B Account Management Digitalization Account Planning 52

OnStrategyHQ

DECEMBER 20, 2023

To kick this process off, we recommend 1-2 weeks (1-hour meeting with the Owner/CEO, Strategy Director, and Facilitator (if necessary) to discuss the information collected and direction for continued planning.) Questions to Ask: Who is on your Planning Team? What senior leadership members and key stakeholders are included?

Value Proposition 98

Value Proposition Facilitation Decision-making Organization 98

Arpedio

NOVEMBER 6, 2023

Future trends in account-based selling Explore the ARPEDIO platform ← Back to blog Staying ahead of the curve is crucial for success in the world of sales and marketing. Account-Based Selling (ABS) has emerged as a powerful strategy for B2B organizations to target high-value accounts strategically.

Artificial Intelligence 52

Artificial Intelligence Decision-making Client Relationships Media 52

Arpedio

JUNE 22, 2022

Relationship Mapping, also known as Customer Relationship Mapping, Relationship Management, or Stakeholder Management is a way of mapping B2B relationships between large organizations. It can be a complex task, as large enterprises often involve multiple stakeholders in a buying decision. but this story we’ll save for a later post.)

Stakeholders 52

Stakeholders Decision-making Sales B2B 52