Strategic Account Management Association
AUGUST 24, 2021
Regardless of the organization we work at, we could be outspent, out resourced or out marketed but we do have the opportunity to outthink our competition. Kaj Storbacka is a professor at Hanken School of Economics in Helsinki and Founder of Market Shaping Lab. Prioritize learning development capabilities within your organization.
Arpedio
NOVEMBER 22, 2023
Unlock Business Potential with Effective Stakeholder Mapping Improve your critical stakeholder relationships ← Back to blog As businesses strive to achieve growth and success, many overlook the untapped potential of effective stakeholder mapping. We will also highlight the tools and techniques available for stakeholder mapping.
The Congruity Group
APRIL 20, 2023
In 2005 Apple’s market value was $58 billion. 2 percent of Apple’s value was contained in its relationships with its stakeholders 80 percent of the market value of Standards and Poors 500 companies comes from intangible assets* Imagine the growth to your bottom line if you increased your focus on your intangible assets by just a mere 10%.
Strategic Account Management Association
JANUARY 25, 2022
While this customer’s staff demonstrated both passion and expertise, to make this process a reality, they needed a project focused on innovative thinking, data-driven insights, stakeholder connectivity and patient/provider resources. Stakeholder management. My team and I led the internal mind-mapping of the customer’s stakeholders.
Sales Outcomes
JANUARY 15, 2024
Several organizations we speak with express a desire for better sales and marketing alignment. ” When sales and marketing organizations do things on their own in an ad-hoc manner, go-to-market execution suffers. The secret to marketing success lies in the tight integration of marketing and sales efforts.
Insightly
MAY 4, 2021
As marketers, we are the go-to people. Ask marketing. Ask marketing. These tasks are on top of the marketing team’s actual responsibilities. Despite these many competing priorities, marketing teams rarely have dedicated project management and have to manage their own priorities. The best marketers are flexible.
Flevy
JULY 6, 2022
Account-based Marketing (ABM) solutions are valuable to implement the ABM approach. ABM systems facilitate the stakeholders in creating the most qualified leads, developing tailored purchasing journeys, enhancing the lifetime value of customers , and maintaining a healthy pipeline of promising accounts. Account Intelligence.
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