Co-Creation Marketing Prioritization Stakeholders 
Strategic Account Management Association
JANUARY 25, 2022
Pfizer is the winner of the 2021 SAMA Excellence Award for “Innovative Value Co-Creation.” While this customer’s staff demonstrated both passion and expertise, to make this process a reality, they needed a project focused on innovative thinking, data-driven insights, stakeholder connectivity and patient/provider resources.
Strategic Account Management Association
SEPTEMBER 13, 2021
By Dave Duke, Co-Founder and CCO, MetaCX, and Joel Schaafsma, Research General Manager, SAMA. Once you’ve established which customers have the highest likelihood of strategic success, you need to structure your organization around the needs of the customer and create a customer-centric organization that drives co-created innovation.
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Arpedio
JUNE 1, 2023
This recognition underscored the need for account managers to prioritize customer value and gain insights into individualized customer interactions, emphasizing the significance of maintaining strong relationships, linking transactions, and ensuring a superior customer experience. 75% of companies think they are customer-centric.
Hubspot Sales
JULY 7, 2019
Are you a B2B account manager or sales executive who is serious about account-based sales or account-based marketing (ABM)? Navigate internal politics and target key stakeholders to drive buy-in. Target markets. Discuss value co-creation with your customer. Identify and avoid risks, barriers, and limitations.
OnStrategyHQ
FEBRUARY 16, 2024
It’s too easy to treat this new market as the wild, wild west where anything goes. Which regulations do your organization need to comply with and which relevant stakeholders need to be brought into the room so everyone can be involved in the conversation? Why does responsible AI usage matter? Individual and team productivity.
Arpedio
APRIL 1, 2022
It requires investing your team’s resources to target multiple stakeholders within an account. Instead of the conventional one-to-one sales approach, each account is treated as a market of one. Marketing and Sales need to be aligned and working closely together. Engage with multiple stakeholders. Table of Contents.
Arpedio
JANUARY 26, 2022
White Space Analysis analyzes an existing market to identify which products or services are succeeding, which are failing, and where potential gaps may be. Some regard White Space as a market that has no competition. Others consider it a whole new market. JANUARY 26, 2022. White Space Analysis: A Complete Guide. Back to blog.
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