Mike Kunkle

MAY 11, 2022

I’ve also been involved in larger business transformations which included the sales force, but encompassed reworking strategy, improving market and buyer acumen, adjusting product-market fit, adapting or fine-tuning business models, reworking sales models, developing new GTM plans, planning for disciplined execution of the changes, and more.

Co-Creation 130

Co-Creation Sales Sales Training Decision-making 130

Flevy

MAY 7, 2024

This model is crafted to enhance understanding of the competitive environment of organizations, transcending traditional competitive analyses by focusing on both competitive and cooperative interactions among various market players. Interested in learning more about the Value Net Model?

Suppliers 52

Suppliers Manufacturing Value Proposition Digital Transformation 52

Arpedio

JUNE 1, 2023

This recognition underscored the need for account managers to prioritize customer value and gain insights into individualized customer interactions, emphasizing the significance of maintaining strong relationships, linking transactions, and ensuring a superior customer experience. 75% of companies think they are customer-centric.

Co-Creation 52

Co-Creation Account Management Account Planning B2B 52

OnStrategyHQ

FEBRUARY 16, 2024

It’s too easy to treat this new market as the wild, wild west where anything goes. Content Generation: AI can generate content for websites, social media, marketing materials, and other channels based on predefined criteria and templates. Why does responsible AI usage matter? How do you create a secure AI framework?

Artificial Intelligence 52

Artificial Intelligence Government Value Proposition Co-Creation 52

DemandFarm

AUGUST 31, 2023

KAM principles encompass fostering robust relationships, tailoring solutions, maintaining consistent communication, prioritizing the long term, and constantly reviewing and adapting strategies. A McKinsey study reported that upselling and cross-selling can increase marketing ROI by nearly 30% and overall sales by approximately 20%.

Key Account Management 52

Key Account Management Account Management Customer Success Management 52

Hubspot Sales

JULY 7, 2019

Are you a B2B account manager or sales executive who is serious about account-based sales or account-based marketing (ABM)? This questioning and learning must be an ongoing exercise, as objectives and goals are ever changing, and customers often reposition their value in the face of new technology or market shifts. Target markets.

Account Planning 116

Account Planning Co-Creation Account Management Negotiation 116

PandaDoc

SEPTEMBER 11, 2020

By putting subject matter experts at the center of training creation, collaborative learning ensures your sales training content is sharp, clear, relevant, and addresses the specific questions your reps might have. Marketing, leadership, strategy, operations, product development: everyone has their own training priorities for your reps.

Sales Training 52

Sales Training Co-Creation Sales Onboarding 52

Arpedio

JANUARY 26, 2022

White Space Analysis analyzes an existing market to identify which products or services are succeeding, which are failing, and where potential gaps may be. Some regard White Space as a market that has no competition. Others consider it a whole new market. JANUARY 26, 2022. White Space Analysis: A Complete Guide. Back to blog.

Account Management 52

Account Management B2B Key Account Management Co-Creation 52

Arpedio

JANUARY 26, 2022

White Space Analysis analyzes an existing market to identify which products or services are succeeding, which are failing, and where potential gaps may be. Some regard White Space as a market that has no competition. Others consider it a whole new market. JANUARY 26, 2022. White Space Analysis: A Complete Guide. Back to blog.

Account Management 52

Account Management B2B Key Account Management Co-Creation 52

Arpedio

JANUARY 25, 2023

Successful Strategic Account Management ← Back to blog There’s no doubt about it: Strategic Account Management is the key to success in today's competitive market. It typically involves market segmentation, customer research, and the development of an effective marketing strategy.

Account Management 52

Account Management Management Account Planning Co-Creation 52

Arpedio

APRIL 1, 2022

Instead of the conventional one-to-one sales approach, each account is treated as a market of one. Marketing and Sales need to be aligned and working closely together. An era where sales and strategic account management are driven by intelligent, targeted prospecting in close collaboration with marketing. Table of Contents.

Stakeholders 59

Stakeholders B2B Account Management Decision-making 59

PandaDoc

MAY 25, 2021

The top enterprise software companies test their products, add design features that prioritize collaboration, and often include easy customization options so each customer can get the services they need. Here is a quick rundown of our methodology: A thorough analysis of the market to account for new enterprise software providers.

Software 52

Software Software Co-Creation e-Learning 52

PandaDoc

MAY 25, 2021

The top enterprise software companies test their products, add design features that prioritize collaboration, and often include easy customization options so each customer can get the services they need. In 2010, co-founder and CEO of Salesforce, Marc Benioff was quoted as saying. Drag and drop make prioritizing very easy.

Software 52

Software Software Co-Creation e-Learning 52

Apptivo

DECEMBER 15, 2023

However, with so many options on the market, finding the right multi-channel customer support software for your unique needs can be challenging. While CRM platforms may offer some customer service functionality, their primary aim is sales management , marketing automation and customer data analysis.

Software 52

Software Software Retail Media 52

Apptivo

DECEMBER 15, 2023

However, with so many options on the market, finding the right multi-channel customer support software for your unique needs can be challenging. While CRM platforms may offer some customer service functionality, their primary aim is sales management , marketing automation and customer data analysis.

Software 52

Software Software Retail Media 52

Showpad

OCTOBER 9, 2020

Showpad Co-founder and President, Louis Jonckheere, spoke about creating an easy B2B customer experience. . Customer knowledge lives in your CRM systems, surveys, meeting notes, market research and excel sheets. One of the first touchpoints your customer has is with your marketing team. We’ve got you covered.

Co-Creation 40

Co-Creation Healthcare B2B Customer Knowledge 40

SmartKarrot

FEBRUARY 23, 2022

Direct the creation and implementation of customer-specific success plans across the entire customer base. Ensure your team is engaging strategically with their customers and helps prioritize their activities to drive the most value. Work closely with sales, marketing, product, and other departments on customer requirements.

Customer Success 19

Customer Success Co-Creation Onboarding Profitability 19

Showpad

OCTOBER 8, 2019

It simply isn’t practical for Sales managers, Marketing leaders, and other extensions of your company’s Sales force to spearhead the process of Sales enablement while also being saddled with menial tasks. This could mean additional training around audience strategy or account-based marketing (ABM) models, for instance.

Sales 45

Sales Software Software Co-Creation 45

Hubspot Sales

MAY 3, 2024

Aside from ChatGPT and my specific use for it, plenty of other AI tools on the market can help your small business. One reason for this is AI’s capacity to prioritize tickets and then route them to human agents. I interviewed Appareify Co-Founder Nora Salama about the pros of AI in customer service. Here's what I found.

Small Business 97

Small Business Media Co-Creation Publishing 97

SBI

OCTOBER 31, 2010

Next week, Gerhard will be co-hosting the Sales and Marketing 2.0 conference in San Francisco – along with Umberto Milletti, co-founder of InsideView. This year, you’ve added “marketing” to the title. How has this impacted the roles and responsibilities of marketing and sales organizations? Why the change?

Co-Creation 34

Co-Creation Media Marketing Customer Experience 34

SmartKarrot

NOVEMBER 2, 2020

According to Marketing Metrics , the rate of success while selling to an existing customer is close to 70%, while the same for a new prospect is 5-20%. Rand Fishkin, Co-founder and CEO, SparkToro. Rand Fishkin is the co-founder and CEO of SparkToro. Paige is a marketing and branding expert at Mavens & Moguls.

Co-Creation 21

Co-Creation Digitalization Media e-Learning 21

Hubspot Sales

OCTOBER 17, 2018

Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses " analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base. " But how can one pull off that kind of growth -- especially with a limited budget and resources?

Brainstorming 141

Brainstorming Co-Creation Media Onboarding 141

SmartKarrot

SEPTEMBER 1, 2022

When working with enterprise clients, you will need a well-developed procedure that can be pitched to VPs and CMOs (Chief Marketing Officer). Positioning: A short outline of a product or service, the target market, and how it meets their needs. Sales motion: A corporation’s method and strategies to market its goods.

Suppliers 10

Suppliers Insurance Energy and Utilities B2B 10

Hubspot Sales

MAY 22, 2018

In order to build a successful company, you’ll need to create and fine-tune a business plan, assess your finances, complete all the legal paperwork, pick your partners, choose the best tools and systems to help you get your marketing and sales off the ground … and a whole lot more. Analyze your market's conditions. Filing taxes?

Finance 145

Finance Business Planning Small Business Investors 145

Hubspot Sales

OCTOBER 8, 2019

Accent’s sales enablement software brings visibility to potential leaky spots in your sales funnel and provides recommendations for where sales reps should prioritize based on robust data. Aritic helps sales teams build automation campaigns for seamless integration with their marketing colleagues. Image Source: Accent Technologies.

Sales 93

Sales CRM Software Software 93