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Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world

Strategic Account Management Association

By Dave Duke, Co-Founder and CCO, MetaCX, and Joel Schaafsma, Research General Manager, SAMA. Once you’ve established which customers have the highest likelihood of strategic success, you need to structure your organization around the needs of the customer and create a customer-centric organization that drives co-created innovation.

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ALIGNING A MULTIFUNCTIONAL TEAM TO SOLVE A HEALTHCARE CUSTOMER’S LONG- STANDING PAIN POINT

Strategic Account Management Association

Pfizer is the winner of the 2021 SAMA Excellence Award for “Innovative Value Co-Creation.” While this customer’s staff demonstrated both passion and expertise, to make this process a reality, they needed a project focused on innovative thinking, data-driven insights, stakeholder connectivity and patient/provider resources.

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Key Takeaways From SAMA 2023 Annual Conference

Arpedio

This recognition underscored the need for account managers to prioritize customer value and gain insights into individualized customer interactions, emphasizing the significance of maintaining strong relationships, linking transactions, and ensuring a superior customer experience. . #6 75% of companies think they are customer-centric.

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A Step-by-Step Strategic Account Plan Template for Shared-Value

Hubspot Sales

Navigate internal politics and target key stakeholders to drive buy-in. Discuss value co-creation with your customer. Ensure you have defined and prioritized value opportunities correctly, and work with them to provide relevant materials or resources to secure buy-in. Identify and avoid risks, barriers, and limitations.

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The AI Framework for Business Transformation

OnStrategyHQ

Which regulations do your organization need to comply with and which relevant stakeholders need to be brought into the room so everyone can be involved in the conversation? Sales: HubSpot AI is for sales follow-up, ChatGPT is for contract creation and synthesis, and Chorus.ai is for transcribing and synthesizing calls.

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White Space Analysis: A Complete Guide

Arpedio

There’s no denying that White Space is intriguing for all stakeholders in the SAM (Strategic Account Management) ecosystem. Find yourself in a position where you are no longer just a vendor, but a trusted partner that co-creates value with your customer. White Space Analysis for Key Account Management. We’ll clarify below.

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White Space Analysis: A Complete Guide

Arpedio

There’s no denying that White Space is intriguing for all stakeholders in the SAM (Strategic Account Management) ecosystem. Find yourself in a position where you are no longer just a vendor, but a trusted partner that co-creates value with your customer. White Space Analysis for Key Account Management. We’ll clarify below.