Arpedio

NOVEMBER 22, 2023

Unlock Business Potential with Effective Stakeholder Mapping Improve your critical stakeholder relationships ← Back to blog As businesses strive to achieve growth and success, many overlook the untapped potential of effective stakeholder mapping. We will also highlight the tools and techniques available for stakeholder mapping.

Stakeholders 52

Stakeholders Decision-making Innovation Business Growth 52

Strategic Account Management Association

SEPTEMBER 13, 2021

A shared success plan is one of the most important tools in the strategic account management toolbox. Strategic Accounts programs produce twice the growth rate with their strategic accounts compared to their non-strategic accounts. 2: Reset your shared success plan. – SAMA.

Co-Creation 520

Co-Creation Suppliers Management Supply Chain 520

DemandFarm

MAY 22, 2023

Is a key account manager the same as a sales manager? Meet Anna, a diligent Sales Manager at Brilliant Solutions , a thriving software company specializing in cutting-edge automation tools. Her daily tasks revolve around driving sales, managing the sales team, and ensuring sales targets are met.

Key Account Management 52

Key Account Management Account Management Digitalization Sales Management 52

DemandFarm

APRIL 21, 2023

With digital key account management tools , sales teams can offer numerous advantages over traditional methods, including increased security, convenience, and visibility. With key account management evolving and becoming more complex , organizations are turning to AI as a key differentiator and enabler.

Key Account Management 52

Key Account Management Account Management Digitalization Management 52

Hubspot Sales

MARCH 18, 2019

The answer: Key account management. In this comprehensive guide to key account management, you'll learn: The definition of key account management. How to know whether your company needs a key account management strategy. The difference between key account management and selling.

Key Account Management 127

Key Account Management Account Management Management Account Strategy 127

DemandFarm

APRIL 4, 2023

In uncertain times, what is generally seen with customers is that the tacit knowledge of key accounts is retained by certain account managers. Unfortunately, in circumstances where those account managers get laid off or furloughed, the critical knowledge they possess is also lost.

Key Account Management 52

Key Account Management Account Management Digitalization Management 52

Arpedio

JANUARY 11, 2023

How to Succeed With Account Management. Let’s show you how to get the most out of your account management! In this blog, we’ll break down the concept of account management, and why it’s so important in order to drive a successful business in today’s increasingly complex B2B industry. Back to blog.

Account Management 52

Account Management Management Key Account Management B2B 52

Flevy

JULY 6, 2022

Account-based Marketing (ABM) solutions are valuable to implement the ABM approach. By using the ABM approach , we can mechanize and trim down the protracted process of finding target accounts and minimize the effort, time, and cost involved in courting these prospective accounts. Account Intelligence.

Marketing 109

Marketing Account Management Facilitation CRM 109

Clarity Engagement Solutions

FEBRUARY 7, 2022

Tailored by vertical industry and 100% native to Salesforce Lightning, CX1™ makes it easy for sales and account teams to map stakeholder relationships, identify the sources of decision-making influence and manage a larger number of better-qualifed opportunities as a result. Request a CX1™ Demo Here. CX1™ is different.

Stakeholders 172

Stakeholders Decision-making Account Planning Prioritization 172

DemandFarm

APRIL 8, 2024

Who wouldn’t want to unlock the full potential of their key accounts? Identify your target accounts, put together a team of sales plus marketing, work out a hyper-personalized messaging and content strategy for those accounts, and measure your efforts. Sounds simple enough! The consequence?

Key Account Management 52

Key Account Management Account Management Stakeholders Meetings 52

Whetstone

APRIL 5, 2024

As we navigate the current economic landscape marked by high inflation, market volatility, and recession fears, businesses and their customers are facing a heightened sense of uncertainty. I’m repeatedly impressed by the ability of effective strategic account managers to build and maintain trust. Don’t rely on email.

Account Management 52

Account Management Decision-making Construction Stakeholders 52

Arpedio

MARCH 20, 2024

However, this process can be complex, requiring a deep understanding of the market, customer personas, and business objectives. Leveraging data analytics, predictive modeling, and market segmentation techniques can help pinpoint accounts with the highest potential for revenue growth and long-term value.

Government 52

Government Innovation Prioritization Facilitation 52

Arpedio

FEBRUARY 14, 2024

By implementing strategic account planning , businesses can gain a deeper understanding of their customers’ needs, set clear objectives, and develop effective strategies to meet those objectives. Relationship Building Nurturing and strengthening the relationship with key stakeholders through effective communication and value delivery.

Account Planning 52

Account Planning Account Management Value Proposition Stakeholders 52

Arpedio

FEBRUARY 14, 2024

By implementing strategic account planning , businesses can gain a deeper understanding of their customers’ needs, set clear objectives, and develop effective strategies to meet those objectives. Relationship Building Nurturing and strengthening the relationship with key stakeholders through effective communication and value delivery.

Account Planning 52

Account Planning Account Management Value Proposition Stakeholders 52

Arpedio

MARCH 18, 2024

Among these strategies, account mapping has emerged as a cornerstone methodology that fosters sales process optimization and drives sustainable growth. It lays the groundwork for sales pitches that resonate with the real needs and structures of businesses, thus ensuring that marketing efforts hit the mark every single time.

B2B 52

B2B Stakeholders Sales Decision-making 52

Clarity Engagement Solutions

FEBRUARY 7, 2022

Clarity is proud to introduce Clarity CX1™ , tailored first for Pharma and now other vertical markets. CX1™ HELPS YOU MANAGE: • Multiple types of stakeholders, decision-makers and influencers. That’s where Clarity CX1™ comes in. Growing complexity & increased competition. Longer sales cycles. •

Stakeholders 91

Stakeholders Decision-making Account Planning Prioritization 91

ProlifIQ

APRIL 21, 2023

To scale an account growth strategy, businesses can implement strategic account management processes that incorporate strategic account managers and account managers. Businesses should prioritize key accounts by developing a deep understanding of their needs.

Account Growth 52

Account Growth Account Planning Key Account Management Account Management 52

Upland

JANUARY 29, 2024

Sales productivity involves how efficiently and effectively a sales team can generate revenue—while managing costs and resources, building customer relationships, and staying competitive in the market. This cross-functional teamwork helps you foster more unified and effective customer account management.

Account Planning 195

Account Planning Sales Decision-making Shareholders 195

Arpedio

APRIL 11, 2024

By harnessing AI capabilities, sales teams can make data-driven decisions, prioritize leads effectively, and deliver tailored experiences that resonate with prospects and customers. AI for sales represents a paradigm shift in how businesses approach customer acquisition and relationship management.

Artificial Intelligence 52

Artificial Intelligence Prioritization Sales Innovation 52

ProlifIQ

JUNE 21, 2023

In this blog post, we will explore the ROI of account planning, define what an account plan entails, discuss its role in sales success, and provide valuable insights backed by trusted sources such as Gartner and Forrester. What is an Account Plan? A well-structured account plan encompasses several key components.

Account Planning 52

Account Planning Value Proposition Account Management Stakeholders 52

Arpedio

OCTOBER 24, 2023

SWOT analysis: A comprehensive guide and template Account Management Software ← Back to blog In this comprehensive guide, we’ll delve deep into the world of SWOT analysis. These might be emerging markets, new technologies, or trends that could help you reach your destination faster.

Decision-making 52

Decision-making Account Management Prioritization Software 52

SmartKarrot

MAY 12, 2023

Key Account Management (KAM) is a strategic approach that focuses on fostering long-term, value-driven relationships with a select group of high-potential customers. This article will discuss the top 6 Key Account Management skillsets that are crucial for driving business success.

Key Account Management 10

Key Account Management Account Management Management Interpersonal Skills 10

Arpedio

MAY 26, 2023

In today’s interconnected business landscape, effective relationship management is a critical factor in achieving sustainable success. Relationship management is a fundamental concept that encompasses the strategies, practices, and techniques employed to cultivate and nurture connections with various stakeholders. Let's talk!

Management 52

Management Stakeholders Prioritization Software 52

DemandFarm

MAY 12, 2023

Originally published in Forbes Business Development Council Traditionally, one of the core concepts of sales and marketing is the sales funnel through which companies are supposed to move prospects from awareness through consideration to engagement, and finally to purchase. This stream is also the biggest contributor for the account growth.

B2B 52

B2B Key Account Management Account Management Manufacturing 52

Arpedio

APRIL 1, 2022

Account-Based Selling is a targeted approach to B2B sales. It requires investing your team’s resources to target multiple stakeholders within an account. Instead of the conventional one-to-one sales approach, each account is treated as a market of one. Engage with multiple stakeholders. Table of Contents.

Stakeholders 59

Stakeholders B2B Account Management Decision-making 59

ProlifIQ

FEBRUARY 23, 2024

The State of Account Planning in 2024 2023 was a challenging year for go-to-market teams. With economic uncertainty, slowing growth, and more scrutiny on every purchase, many teams struggled to close deals and retain accounts. As companies mature, digital channels for researching account planning tools also diversify.

Account Planning 52

Account Planning CRM Energy and Utilities Account Management 52

Arpedio

JUNE 1, 2023

Key Takeaways From SAMA 2023 Annual Conference ← Back to blog Once again, The Strategic Account Management Association (SAMA) brought together sales and strategic account management professionals from around the globe for their annual conference. Agile is the new normal — if there is ever going to be a new normal.

Co-Creation 52

Co-Creation Account Management Account Planning B2B 52

Arpedio

AUGUST 4, 2021

Your main responsibility will be to create content and designs for our social media accounts, but you will also be asked to help create content and designs for emails, blogs, case studies, website landing pages, and video – in short you’ll plunge into a bit of everything: content, design, and video! Responsibilities. Requirements. Contact us.

B2B 52

B2B Media Account Management Stakeholders 52

Arpedio

NOVEMBER 30, 2021

This means that now more than ever before, sales representatives and key account managers need to create a smooth customer experience to achieve consensus within the decision-making group. We asked Jeppe Tølløse, our Account Manager and Private Equity responsible on some tips. Bain & Company.

Digitalization 52

Digitalization Account Management B2B Decision-making 52

Arpedio

JUNE 15, 2023

Moreover, we’ll address the common challenges faced by sales teams and demonstrate how account-based selling technologies can provide effective solutions to overcome them. Account-based selling is a strategic approach used by sales teams to target and engage specific high-value accounts or organizations.

Artificial Intelligence 52

Artificial Intelligence Prioritization Decision-making Advertising 52

Arpedio

JANUARY 4, 2024

In the competitive world of B2B sales, harnessing the power of an effective account mapping strategy is key to sales optimization and revenue growth. As businesses vie for market dominance, an articulate account strategy empowers organizations to deepen customer relationships and scale their operations effectively.

B2B 52

B2B Sales Decision-making CRM 52

Arpedio

FEBRUARY 15, 2024

In today’s fiercely competitive market, achieving sales excellence is paramount for business growth and success. They champion innovation, challenge the status quo, and prioritize value-driven solutions that address their organization’s strategic objectives and pain points.

Stakeholders 52

Stakeholders Decision-making Value Proposition Sales 52

Arpedio

AUGUST 30, 2021

We want you to grow within our organization and to develop into a Salesforce Consultant position where you drive the delivery of robust and effective business processes within Marketing, Sales or Customer Service, supported by Salesforce. It’s important you are tech-savvy and have a natural interest in sales, marketing or customer service.

B2B 98

B2B Account Management Innovation Decision-making 98

Arpedio

APRIL 30, 2024

Creating a Customer-centric Approach When it comes to account growth strategy, it is essential to prioritize creating a customer-centric approach. By conducting thorough market research, surveys, and interviews, you can identify the challenges they face and the solutions they are seeking.

Account Growth 52

Account Growth Client Relationships Business Growth CRM 52

ProlifIQ

APRIL 5, 2023

The purpose of creating a template is to scale future account plans that are necessary. Sales The sales team should work closely with account managers to ensure that the account plan is aligned with the customer’s needs and priorities. Key account planning is a critical component of strategic account management.

Account Planning 52

Account Planning Value Proposition Account Management Key Account Management 52

Zendesk

JUNE 17, 2022

Ruthlessly prioritize the problem you’re solving. Sun says she would read medical publications and go to conferences where she’d be the only non-doctor there—all in an attempt to understand her category inside and out, as well as how it was changing every day in relation to the market. Ruthlessly prioritize” the problem you’re solving.

Prioritization 52

Prioritization Logistics Brainstorming Investors 52

Hubspot Sales

JULY 7, 2019

Are you a B2B account manager or sales executive who is serious about account-based sales or account-based marketing (ABM)? To win new business and grow key accounts, account managers and sales executives must become thoroughly invested in their customer’s challenges, goals, and competitive landscape.

Account Planning 118

Account Planning Co-Creation Account Management Negotiation 118