Hubspot Sales

MARCH 18, 2019

As professional services firm BTS points out , key account programs often lead to increased costs and lower margins. But if you use the right key account strategy, you'll reap greater sales volume and long-lasting strategic relationships. The Benefits of Key Account Management. Key Account Management Strategy.

Key Account Management 125

Key Account Management Account Management Management Account Strategy 125

Jermaine Edwards

MAY 18, 2020

A software company selling digital print solutions to a large engineering company maybe helping solve a range of challenges; cost savings, profit maximising etc. When you think about customer relationship management, customer growth, customer success do you immediately think LEADERSHIP ? Leadership was the most consistent.

Key Account Management 130

Key Account Management Account Management Decision-making Leadership 130

Jermaine Edwards

MAY 18, 2020

A software company selling digital print solutions to a large engineering company maybe helping solve a range of challenges; cost savings, profit maximising etc. When you think about customer relationship management, customer growth, customer success do you immediately think LEADERSHIP ? Leadership was the most consistent.

Key Account Management 130

Key Account Management Account Management Decision-making Leadership 130

ClearPoint Strategy

FEBRUARY 11, 2022

But, unfortunately, many organizations (nine out of 10 by some estimates) hold strategy review meetings and then fail to execute. If you want to ensure the success and productivity of these meetings, you need leadership buy-in, and you’ll need to practice some specific steps. Why Should I Hold Strategy Review Meetings?

Meetings 98

Meetings Decision-making Leadership Facilitation 98

Cosawi

FEBRUARY 27, 2023

These communication opportunities are key to personalized, targeted connections. Taking this approach optimizes the engagement between the strategic account manager and marketing in this co-orchestration of the account plan.

Marketing 52

Marketing Suppliers Investors Account Planning 52

Red Star Kim

JUNE 7, 2023

Competitor strategies had to be inferred from the wide range of publicly-communicated content. Furthermore, many large, complex firms had different strategies at both sector and service levels without a unifying firm strategy. This enables early action to position your firm appropriately.

Artificial Intelligence 130

Artificial Intelligence Transportation Digital Transformation Innovation 130

SmartKarrot

APRIL 13, 2023

Diana Woodburn Diana Woodburn is an expert, consultant, teacher, writer, and researcher in key account management. Currently, she is the chairman of The Association for Key Account Management (AKAM), which is a non-profit organization that aims to professionalize the role of Key Account Managers.

Account Management 11

Account Management Key Account Management Management B2B 11