Red Star Kim

JUNE 7, 2023

Competitor strategies had to be inferred from the wide range of publicly-communicated content. Furthermore, many large, complex firms had different strategies at both sector and service levels without a unifying firm strategy. This enables early action to position your firm appropriately.

Artificial Intelligence 130

Artificial Intelligence Transportation Digital Transformation Innovation 130

Jermaine Edwards

MARCH 17, 2020

Companies like Hubspot, Mckinsey and Apple say they get benefits from evaluating their customer life cycle to: Increase customer profitability. How good are you at promoting internal collaboration and communication between customers? How good is your communication? Strengthen brand position and retention of key customers.

Customer Life Cycle 130

Customer Life Cycle Key Account Management Decision-making Innovation 130

DemandFarm

MAY 12, 2023

GAM aims to optimize the value generated from these key accounts, fostering long-term partnerships and maximizing profitability by understanding the unique needs of each market and customer. By prioritizing these accounts you’ll have a better understanding of how to allocate resources.

Global Accounts 52

Global Accounts Account Management Management Logistics 52

Jermaine Edwards

MAY 18, 2020

A software company selling digital print solutions to a large engineering company maybe helping solve a range of challenges; cost savings, profit maximising etc. All of a sudden your communication goes down. What if the overall 2-year goal of that organisation is to become the first of the kind 4D engineering production company?

Key Account Management 130

Key Account Management Account Management Decision-making Leadership 130

Jermaine Edwards

MAY 18, 2020

A software company selling digital print solutions to a large engineering company maybe helping solve a range of challenges; cost savings, profit maximising etc. All of a sudden your communication goes down. What if the overall 2-year goal of that organisation is to become the first of the kind 4D engineering production company?

Key Account Management 130

Key Account Management Account Management Decision-making Leadership 130

ProlifIQ

JUNE 21, 2023

By proactively managing account plans , account managers can identify and seize opportunities, address challenges, and enhance customer satisfaction. The focus on customer retention within strategic account management is paramount as it ensures the longevity and profitability of the relationships with these strategic customers.

Account Management 52

Account Management Management Account Planning Stakeholders 52

Jermaine Edwards

APRIL 16, 2020

Loss of customer revenue and profitability. As time went on though, the company increasingly saw better opportunities in telephony, electronics and radio products, and ultimately combined these into mobile communications. Getting our customers onboard quickly with new thinking and not getting stuck in a place of fear.

Computers and Electronics 130

Computers and Electronics Supply Chain Telecommunications Financial Services 130

SmartKarrot

APRIL 7, 2023

The staff should be coached, mentored, and guided in building consultative and problem-solving account skills. Communicate with the product team to offer suggestions and sway changes to our product. Collaborate closely with marketing on the lead generation and communication activities needed in the market or region.

Customer Success 19

Customer Success Value Proposition Account Growth Acquisition 19

SmartKarrot

APRIL 7, 2023

The staff should be coached, mentored, and guided in building consultative and problem-solving account skills. Communicate with the product team to offer suggestions and sway changes to our product. Collaborate closely with marketing on the lead generation and communication activities needed in the market or region.

Customer Success 19

Customer Success Value Proposition Account Growth Acquisition 19

SmartKarrot

OCTOBER 17, 2022

Account mining can not only be an extremely efficient method to showcase credibility and reliability to existing accounts, but it can also help indicate a sense of forethought and concern for each customer. What Is Account Mining? Regularly Communicate With Organizational Accounts.

Account Strategy 10

Account Strategy Account Management Digital Transformation Profitability 10

Arpedio

JANUARY 11, 2023

An Account Manager’s responsibilities include building long-term relationships with customers based on trust and value. In order to do so, it’s essential that the Account Manager communicate with his or her clients to understand their needs and provide the details and value of products and services. Get started today.

Account Management 52

Account Management Management Key Account Management B2B 52

Cosawi

FEBRUARY 27, 2023

These communication opportunities are key to personalized, targeted connections. Taking this approach optimizes the engagement between the strategic account manager and marketing in this co-orchestration of the account plan.

Marketing 52

Marketing Suppliers Investors Account Planning 52

Brooks Group

DECEMBER 27, 2022

Their focus is on revenue, profitability, and market share. If you want to uncover not just what motivates your team but also practical ways to coach them, the personal and selling skills they’ve developed (and the ones that need improvement), and their preferred communication style — then check out the Brooks Talent Index.

Sales 77

Sales Sales Leadership Leadership CRM 77

Hubspot Sales

JULY 1, 2019

Review your closed-won accounts, most profitable accounts, least likely to churn, and so on. Every stakeholder should receive content tailored to their challenges and communication preferences. How to Use Content in Account-Based Selling. Location and/or number of offices. Historical growth. Predicted growth.

Stakeholders 85

Stakeholders Finance Sales Decision-making 85

ClearPoint Strategy

FEBRUARY 11, 2022

For example, an oil and gas corporation communicated their strategy to all of their employees, and part of that strategy identified a target customer segment (middle- to upper-class women who wanted a clean, well-lit filling station and to feel safe while making purchases). Improving transparency and accountability.

Meetings 98

Meetings Decision-making Leadership Facilitation 98

SmartKarrot

APRIL 13, 2023

Diana Woodburn Diana Woodburn is an expert, consultant, teacher, writer, and researcher in key account management. Currently, she is the chairman of The Association for Key Account Management (AKAM), which is a non-profit organization that aims to professionalize the role of Key Account Managers.

Account Management 11

Account Management Key Account Management Management B2B 11