Account Strategy Facilitation Marketing Organization 
Strategic Account Management Association
OCTOBER 26, 2021
In our organization’s work, we see much confusion and lack of clarity on executive sponsorship, even when it is in place. Clarifying the executive sponsor role, behaviors (internally and externally) and expectations is critical if we wish to leverage the role as an accelerator and create executive accountability within the account team.
Cosawi
FEBRUARY 27, 2023
In part three, we end this trilogy by demystifying a topic whose importance is rapidly accelerating in today’s digital economy as a tool to differentiate your customer engagement and increase revenue generation: Account-Based Marketing (ABM). Most would agree.
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Arpedio
JANUARY 4, 2024
In the competitive world of B2B sales, harnessing the power of an effective account mapping strategy is key to sales optimization and revenue growth. As businesses vie for market dominance, an articulate account strategy empowers organizations to deepen customer relationships and scale their operations effectively.
DemandFarm
JULY 26, 2023
Quality over Quantity: How Focusing on a Select Few Accounts Can Drive Greater Success in Digital Key Account Management As digital Key Account Management grows in relevance, many organizations find themselves confounded by the question of whether obtaining new customers is more important than retaining existing key clients.
DemandFarm
APRIL 26, 2023
They are also responsible for identifying new opportunities for growth and working closely with internal teams to develop strategies that drive revenue growth. They must also collaborate with marketing, sales, and product development teams to ensure that their clients receive the best possible service and support.
ClearPoint Strategy
FEBRUARY 11, 2022
An Introduction To Strategy Review Meetings. If you want to improve performance in your organization, it all starts with strategy. Strategic objectives are vital to the success of your organization’s future. Oftentimes board meetings have an element of strategy review and reporting in them. What Are The Benefits?
SmartKarrot
JANUARY 27, 2023
Role: Director of Customer Success Location: Remote, San Francisco, CA, US Organization: Storm6 As a Director of Customer Success, you will build fundamental relationships. Facilitate a defined cadence of communication with key client stakeholders, serving as a point of escalation and accountability.
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