Account Strategy Leadership Organization Stakeholders 
Upland
FEBRUARY 3, 2023
Relationship mapping refers to the process of outlining the inner workings of an organization – the decision makers, influence, and political structure – to ascertain the path of least resistance to building meaningful relationships with stakeholders. What drives the relationship between two important stakeholders?
ProlifIQ
NOVEMBER 9, 2022
According to Forrester, “While product and company messaging can be generic, your account strategy and go-to-market plans should be highly account-specific.” This should include a customer relationship management (CRM) system, an account planning tool , sales engagement software, or a marketing automation tool.
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Clarity Engagement Solutions
APRIL 26, 2021
New types of stakeholders, little swayed by the strength of a product sales pitch, have been looking to big pharma to sit more consistently at the patient population management table. For any pharma organization sitting on the sidelines, “ waiting for the storm to pass ,” our message is clear. Or, at least they think they are.
Clarity Engagement Solutions
APRIL 26, 2021
New types of stakeholders, little swayed by the strength of a product sales pitch, have been looking to pharmaceutical companies to sit more consistently at the patient population management table. care stakeholders, pharmaceutical companies are trying to navigate how to be effective with their customers.
Clarity Engagement Solutions
APRIL 26, 2021
New types of stakeholders, little swayed by the strength of a product sales pitch, have been looking to big pharmaceutical companies to sit more consistently at the patient population management table. care stakeholders, pharmaceutical companies are trying to navigate how to be effective with their customers.
Clarity Engagement Solutions
APRIL 26, 2021
New types of stakeholders, little swayed by the strength of a product sales pitch, have been looking to big Pharma to sit more consistently at the patient population management table. care stakeholders, pharma companies are plotting their next move, or, at least they think they are.
Hubspot Sales
MARCH 18, 2019
As professional services firm BTS points out , key account programs often lead to increased costs and lower margins. But if you use the right key account strategy, you'll reap greater sales volume and long-lasting strategic relationships. The Benefits of Key Account Management. How to Identify Key Accounts.
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