Red Star Kim

NOVEMBER 18, 2022

This article was published in the latest edition of PM Forum Magazine. With introductory neuroscience lessons (“sensing, meaning, action”) and illustrations of cognitive bias, there was a fantastic example showing how a role play story was used instead of a pitch to win an acquisitive media client using an inciting incident and escalation.

Value Proposition 130

Value Proposition Procurement Innovation Leadership 130

Account Manager Tips

NOVEMBER 29, 2022

Move into leadership roles Business Development or Sales. Focused on lead generation and account acquisition and growth. Let me know if anything in this article caught your eye, I'd love to hear from you. Global account manager. Manage accounts in multiple regions, where decision making and policies are centrally decided.

Key Account Management 130

Key Account Management Account Management Management Procurement 130

Freshworks

FEBRUARY 11, 2021

Knowing its importance, this article looks at what the best approach is for owning the customer experience and the implications it has on customers. There is no doubt that Marketing is responsible for customer awareness, acquisition and retention. Owning the customer experience: current state of play.

Customer Experience 111

Customer Experience Procurement Finance Acquisition 111

PandaDoc

NOVEMBER 25, 2022

Read this article to discover how the solution-selling methodology fares now, how top performers adapt it to modern times, and where to learn more about this approach. LinkedIn advertising allows precise targeting, meaning you can contact the decision-makers directly and lower the costs of customer acquisition. Enhance close rates.

Procurement 52

Procurement e-Learning Publishing Decision-making 52

Openview

MARCH 16, 2018

Editor’s Note: The following article is based on Liz Cain’s presentation at SalesLoft’s Rainmaker Conference. Leadership teams need to create room for this and encourage creativity without repercussions. This article was inspired by a recent presentation I gave at Rainmaker 2018. You can see the full presentation here.

Investors 89

Investors Prioritization Sales Decision-making 89

SBI

NOVEMBER 7, 2019

Seismic , the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. The acquisition will result in an offering that enables marketers to have full control and oversight into how their content impacts this new buyer landscape.

Acquisition 20

Acquisition Account Planning B2B Onboarding 20

SalesGlobe

MARCH 8, 2023

Mark And a lot of that is around how we’re lining up to it, what offers are bringing to market, how we’re looking at the market in terms of current customer retention penetration, new customer acquisition. Mark Donnolo So a lot of moving parts there. How are we going to save money? And they did it in an intelligent way.

Sales 52

Sales Marketing Decision-making Organization 52