Red Star Kim

JUNE 7, 2023

The article states “ leading professional-services firms are considered the gold standard for operating as one-firm firms. Mark Ritson’s commentary was less than enthusiastic: Accenture Song is not a great rebrand, but it could be worse (marketingweek.com) The article reflects on a number of other professional service rebrands.

Artificial Intelligence 130

Artificial Intelligence Transportation Digital Transformation Innovation 130

Flevy

MAY 23, 2023

Editor’s Note: This article provides a thorough introduction and overview to a 5-minute video case study of Symantec’s Corporate Transformation process led by Robert H. The dozen or so acquisitions proved to be too diverse and dispersed to predictably forecast the growth of the firm. Watch the full lecture on YouTube here.

Profitability 95

Profitability Acquisition Leadership Retail 95

Red Star Kim

MAY 2, 2023

Following my past research (some of which was published in my 2020 book Essential soft skills for lawyers (kimtasso.com) ) I keep an eye out for the latest information relating to the soft skills (particularly leadership skills) most in demand and how these relate to the professional services sector. And why are they so important?

Emotional Intelligence 130

Emotional Intelligence Leadership Decision-making Publishing 130

Account Manager Tips

JULY 22, 2022

I enjoyed this article from SessionLabs because it is designed to help teams work through the process of identifying problems, discussing solutions and deciding which is the best approach. Let me know if anything in this article caught your eye, I'd love to hear from you. The Power of Believing You Can Improve. Have a great week.

Key Account Management 130

Key Account Management Account Management Management Acquisition 130

Red Star Kim

JUNE 15, 2023

Includes IPOs, acquisitions, grants, accelerators and news. Fame for accountants and professional services firms “tool for general financial research, benchmarking analysis, screening acquisition targets for your clients, client onboarding, company secretarial services and business development”. Why do law firms needs SAM?

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Flevy

JANUARY 13, 2024

Editor’s Note: This is a series of articles on best practices related to KPI selection and implementation. An example would be “Customer Acquisition Cost (CAC)” for the marketing department. This alignment is key to achieving strategic success and requires continuous communication and reinforcement from leadership.

Healthcare 59

Healthcare Leadership Acquisition Innovation 59

Red Star Kim

SEPTEMBER 6, 2022

I haven’t reviewed a book on the topic of internal communication and yet it’s a vital element of marketing, branding, organisational culture, change management and leadership. The model covers both the impact of the leadership team and individual styles. So here’s a book review: Influential internal communication by Jenni Field.

Communication 130

Communication Facilitation Leadership Stakeholders 130

Red Star Kim

NOVEMBER 18, 2022

This article was published in the latest edition of PM Forum Magazine. With introductory neuroscience lessons (“sensing, meaning, action”) and illustrations of cognitive bias, there was a fantastic example showing how a role play story was used instead of a pitch to win an acquisitive media client using an inciting incident and escalation.

Value Proposition 130

Value Proposition Procurement Innovation Leadership 130

Account Manager Tips

NOVEMBER 29, 2022

Move into leadership roles Business Development or Sales. Focused on lead generation and account acquisition and growth. Let me know if anything in this article caught your eye, I'd love to hear from you. Global account manager. Manage accounts in multiple regions, where decision making and policies are centrally decided.

Key Account Management 130

Key Account Management Account Management Management Procurement 130

Hubspot Sales

SEPTEMBER 18, 2023

In this article, we’ll cover what a trigger event is, why they’re important and provide examples you can apply to your own sales strategy. Major Competitive Move This includes any significant activity that falls outside the bounds of a product launch, like a new marketing campaign, piece of advertising, customer win, or leadership change.

Media 105

Media Investors Insurance Leadership 105

Red Star Kim

JANUARY 16, 2023

Alastair will be writing an article for a future edition of PM Forum magazine. Increase profile through thought leadership. Client Experience (CX) and thought leadership remain top business development priorities. Creating thought leadership and insight campaigns. Thought leadership/content marketing campaigns.

Marketing 130

Marketing Co-Creation Government Artificial Intelligence 130

CMOE

JUNE 21, 2021

To help you further your leadership skills and drive your team forward, explore these top 12 resources and tools for supervisors. CMOE’s Supervisor Development Series consists of multiple, self-paced, digital learning courses that offer supervisors the opportunity to elevate their leadership skills. Talent Acquisition.

Onboarding 98

Onboarding Leadership Emotional Intelligence Communication 98

SBI Growth

APRIL 17, 2013

The Top 3 Marketing Leadership Attributes that Drive Results. 15 - 20% of your time should be dedicated to providing strategic leadership to your team. Share relevant articles with the team and decide together if new trends are worth testing. You can download a full list of them here. Create a Culture of Best Practice Adoption.

Leadership 106

Leadership Marketing Media Brainstorming 106

Upland

JANUARY 26, 2023

To begin to understand how this looks in practice, it can be helpful to understand a few different account-based selling terms and acronyms. Account-based selling (ABS) : covered in this article in depth. Customer Acquisition Costs (CAC) : Larger customer acquisition costs can result from ABS.

Account Planning 195

Account Planning B2B Decision-making Acquisition 195

Freshworks

FEBRUARY 11, 2021

Knowing its importance, this article looks at what the best approach is for owning the customer experience and the implications it has on customers. There is no doubt that Marketing is responsible for customer awareness, acquisition and retention. Owning the customer experience: current state of play.

Customer Experience 111

Customer Experience Procurement Finance Acquisition 111

Hubspot Sales

MAY 6, 2024

It was introduced in her now-famous TechCrunch article " Welcome To The Unicorn Club: Learning From Billion-Dollar Startups." Image Source Visionary Leadership What do venture capitalists look at in unicorns? Some examples of unicorn companies with visionary leadership include: Canva , a graphic design software. The founders.

Investors 75

Investors Innovation Software Software 75

SuperOffice

JULY 5, 2022

There’s two types of B2B marketing strategies - acquisition and retention. Acquisition marketing refers to the process of targeting and marketing to new audiences to gain new customers. Here’s why acquisition marketing is important: Allows a company to systematically draw in and convert new consumers. ACQUISITION.

B2B 129

B2B Marketing Acquisition Media 129

Flevy

OCTOBER 12, 2023

This can be in the form of improving the existing content of an article, memo, or whitepaper we write for better conversion. For instance, if revenue growth is the objective of a Growth Hacking experiment, then the acquisition of further, better leads will help realize this objective.

Brainstorming 102

Brainstorming Prioritization Digital Transformation Acquisition 102

Chally

DECEMBER 8, 2022

The leadership of the workplace and their relationships with employees. Lack of employee engagement is a primary reason why 70% of mergers and acquisitions fail. The leadership of a workplace , including executives, managers, and supervisors, remains a top factor in employee engagement. Effective Leadership.

Innovation 52

Innovation Leadership Communication Profitability 52

Zendesk

JANUARY 24, 2022

In this article, we’ll cover the crucial components of a sales resume, tips for crafting a resume for certain roles, and a sales resume sample. For example, if you’re applying for a sales manager role, you’ll want to display your leadership skills. Client acquisition and retention. Customer acquisition proficiency.

Sales 98

Sales Acquisition Sales Management Leadership 98

Mike Kunkle

MAY 11, 2022

That depends on a variety of factors, which I will share in this article. For the remainder of this article, let’s consider how to determine when each of these approaches is appropriate. Full training on diagnostic methods is beyond the scope of this article, but we’ll share some helpful ideas. Business Transformation Overhaul.

Co-Creation 130

Co-Creation Sales Sales Training Decision-making 130

Openview

DECEMBER 12, 2018

The end of each year brings a number of end-of-year articles that predict the trends for the coming year. In 2019, sales enablement and sales leadership will need to incorporate this incredible asset into their sales organizations, in areas like: Incorporating the role of transparency in disarming the brain’s resistance to influence.

Sales 100

Sales Decision-making Leadership Financial Services 100

Hubspot Sales

AUGUST 25, 2018

A quick Google search or skim through your favorite sales blogs will show article upon article about how to hire the perfect reps, increase customer retention, and write the perfect sales job description -- for good reason. Manage rep performance. Creating account plans that map the key decision makers and influencers. Monitor results.

Sales 111

Sales Acquisition Account Planning Sales Management 111

Insightly

SEPTEMBER 5, 2023

Customer acquisition cost (CAC) Customer acquisition cost (CAC) is another helpful sales metric that sheds helpful light on the effectiveness of your sales team and the overall health of your business. That results from your site’s rankings not aligning with search intent, a topic that’s broad enough to deserve its own article.

Decision-making 52

Decision-making Acquisition Publishing CRM 52

Insightly

SEPTEMBER 5, 2023

Customer acquisition cost (CAC) Customer acquisition cost (CAC) is another helpful sales metric that sheds helpful light on the effectiveness of your sales team and the overall health of your business. That results from your site’s rankings not aligning with search intent, a topic that’s broad enough to deserve its own article.

Decision-making 52

Decision-making Acquisition Publishing CRM 52

Chally

OCTOBER 10, 2022

Choosing the right candidate can be easier and more effective with talent analytics, whether sorting through hundreds of new candidate applications or re-evaluating a merging workforce during an acquisition. These tests can identify job fit or spot leadership potential during company transformations. Gauge Talent Gaps.

Organization 52

Organization Acquisition Decision-making Onboarding 52

SalesGlobe

FEBRUARY 20, 2023

New customers acquisition revenue. If caught in a dilemma where you’re paying new customer-acquisition rates for business the company has had for years, you should restructure your incentive compensation plan and lower your cost of sales. Penetrating current customers typically represents 15% to 20% of revenue.

Sales 52

Sales Acquisition Innovation Profitability 52

SalesGlobe

APRIL 26, 2022

Due to a recent acquisition , the goal was to implement a consistent definition and pursuit strategy that supported account management and new business development. In the first decision, Account Managers would focus on existing clients only whereas Sales Executives would focus on only new client acquisitions.

Transportation 52

Transportation Account Management Acquisition Innovation 52

ClearPoint Strategy

JUNE 9, 2021

In this article, we’ll explain it all (and share some SWOT analysis examples to boot) from start to finish. In this article. Your entire leadership team should be involved because they can provide a broad view of the organization and offer insight into the competitive landscape. Gather the right participants.

Finance 98

Finance Leadership Organization Decision-making 98

ACT

APRIL 11, 2023

In this article, we’ll delve deeper into a few affordable marketing tips for small businesses and startups. Start a podcast Podcasting is a low-cost marketing tactic that helps build your brand reputation and thought leadership. There are numerous low-cost techniques that can help with marketing your small business on a budget.

Marketing 52

Marketing Small Business Supply Chain Publishing 52

Liston Witherill

MARCH 3, 2021

  In this article, you’ll get precisely zero tactical advice.   So to be clear, this article will tell you how to think about your business development strategy but not give you prescriptive advice on what to do. Instead, I’ll present a framework for thinking about your entire business development program.

Decision-making 52

Decision-making Acquisition Marketing Publishing 52

Hubspot Sales

JUNE 6, 2022

If they've retweeted any articles, take a look at them. Being able to discuss announcements like leadership changes, product releases, or financial statements lets a buyer know you've taken a sincere, vested interest in their business. The Buyer’s Twitter Account. The Company’s Press and Media Releases Page. Crunchbase.

Sales 128

Sales Publishing Decision-making Media 128

Openview

MARCH 16, 2018

Editor’s Note: The following article is based on Liz Cain’s presentation at SalesLoft’s Rainmaker Conference. Leadership teams need to create room for this and encourage creativity without repercussions. This article was inspired by a recent presentation I gave at Rainmaker 2018. You can see the full presentation here.

Investors 89

Investors Prioritization Sales Decision-making 89

SalesGlobe

DECEMBER 5, 2021

There are three avenues of revenue generation: client retention, client penetration, and new client acquisition. The less revenue retained the more penetration or acquisition that is needed. New client acquisition is winning a client from a competitor or selling them something they have not purchased before.

Sales Management 52

Sales Management Management Finance Supply Chain 52

SalesGlobe

APRIL 19, 2022

According to a global HBR study 70% to 90% of mergers fail to achieve the expected outcomes of the merger or acquisition, and what we know is that many of those outcomes become the responsibility of the sales organization to execute. That is the exactly when leadership should be communicating non-stop to the team.

Acquisition 52

Acquisition Sales Decision-making Communication 52

SBI Growth

APRIL 17, 2013

The Top 3 Marketing Leadership Attributes that Drive Results. 15 - 20% of your time should be dedicated to providing strategic leadership to your team. Share relevant articles with the team and decide together if new trends are worth testing. You can download a full list of them here. Create a Culture of Best Practice Adoption.

Marketing 118

Marketing Media Brainstorming Leadership 118

Nutshell

MAY 21, 2021

The publishing world had changed for the worse since the last time I’d been out of work, and I now found myself as a 33-year-old husband and father, hunting for entertainment blogging assignments that paid $40/article, and applying for full-time editing gigs that would barely cover my mortgage. These were the dark times. Work Email *.

Marketing 62

Marketing Publishing Media Internet 62