Remove Acquisition Remove Leadership Remove Procurement
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PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

With introductory neuroscience lessons (“sensing, meaning, action”) and illustrations of cognitive bias, there was a fantastic example showing how a role play story was used instead of a pitch to win an acquisitive media client using an inciting incident and escalation. Alan Gotto, chair of Consultancy Procurement Council.

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Life After Key Account Management? What Happens Next?

Account Manager Tips

Move into leadership roles Business Development or Sales. Focused on lead generation and account acquisition and growth. Global account manager. Manage accounts in multiple regions, where decision making and policies are centrally decided. Manager/Director. Customer Success. Forget being a quiet achiever if you want a promotion.

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Who owns customer experience in a company?

Freshworks

If we approach the leadership question by looking at the entire customer lifecycle, it can help organisations determine which functions are involved in each specific stage to ensure that customer’s interactions are as easy, frictionless, and as pleasant as possible. .

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The ultimate guide to solution selling

PandaDoc

LinkedIn advertising allows precise targeting, meaning you can contact the decision-makers directly and lower the costs of customer acquisition. Procurement departments are better at determining the company’s needs. This implies a longer sales cycle, higher risk in case the deal falls through, and higher acquisition costs.

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The 3 Mistakes Every Company Makes Building the Outbound Sales Model

Openview

Leadership teams need to create room for this and encourage creativity without repercussions. You narrow in on a particular segment and make a hypotheses around what persona to target, what messaging to use, how to procure the targets, and how to prioritize outreach. It takes guts to test things, fail and go again.

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Agency mergers and acquisitions, with Mark Sainthill

Account Management Skills

It’s mergers and acquisitions. But a lot of the time, being a service business is all about the leadership team and the people and what you have built and your culture, because if that doesn’t work for a buyer, whatever services you’re providing, they will be put off and often it will kill the deal. Who are they?

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The Future of Sales Roundtable: Growth by Acquisition

SalesGlobe

We’re talking about mergers and acquisitions today. We also know that technology acquisitions is leading the way. We have other acquisitions, mergers that have happened before that. And there’s three different types of synergies that are the focus of the acquisition. I’m not sure. Mark Donnolo.