SuperOffice

JULY 5, 2022

There’s two types of B2B marketing strategies - acquisition and retention. Acquisition marketing refers to the process of targeting and marketing to new audiences to gain new customers. Here’s why acquisition marketing is important: Allows a company to systematically draw in and convert new consumers. ACQUISITION.

B2B 129

B2B Marketing Acquisition Media 129

Insightly

JULY 25, 2023

While an ICP is relevant in both B2C and B2B marketing scenarios, we’re primarily focused on B2B in this article. An ideal customer is one that is profitable, scalable, and a long-term fit for your business growth. Those may be tied to revenue, customer acquisition cost, and/or sales cycle length. How do you create an ICP?

Manufacturing 52

Manufacturing B2C Decision-making B2B 52

SmartKarrot

MARCH 8, 2022

A star in the world of Customer Success, Amarachi Ogueji is known for her exceptional skills in retaining B2B and B2C SaaS clients. An advocate for inclusion and diversity, Dana is proficient in scaling businesses with the help of customer acquisition and retention. Amarachi Ogueji. Daphne Lopes. Maranda Dziekonski. Ronni Gaun.

Customer Success 21

Customer Success Co-Creation Customer Experience Leadership 21

Hubspot Sales

AUGUST 21, 2023

We typically see this model with B2C purchases in which a customer can find and buy a product via a website, like Netflix or Amazon. It’s difficult to build, but, when successful, it sees a short sales cycle, zero cost to hire salespeople, and is highly profitable. Reduce customer acquisition costs.

Marketing 98

Marketing Brainstorming Decision-making Advertising 98

Apptivo

JULY 26, 2022

The customer profiles within the CRM software will be highly helpful in tracking and monitoring existing and potential customers. Customer profile in CRM will capture what is happening inside the CRM software that lets you know of the connections and communications between you and your customers based on plausible events and history.

CRM 52

CRM B2C Decision-making Profitability 52

Zendesk

JUNE 28, 2022

However, it’s worth training your top sales reps to become great at enterprise sales because they tend to yield high profits. Enterprise processes often mean a higher cost of customer acquisition, a longer sales cycle, and a tougher audience for sales pitches. SaaS stands for Software as a Service. Sandler Training.

Sales Training 52

Sales Training B2B Sales Profitability 52

ACT

APRIL 11, 2023

Seventy percent of B2C marketers report the same. Let’s say you’re building a payment platform for software-as-a-service (Saa)S businesses. A strong referral program can help you win customer loyalty and drive revenue without increasing customer acquisition costs. A CRM like Act!

Marketing 52

Marketing Small Business Supply Chain Publishing 52

SmartKarrot

OCTOBER 12, 2022

It may appear that this only applies to B2C companies that conduct direct sales to customers. As a B2B company, you still have clients and a client journey even though you sell to other businesses rather than consumers directly, as in the B2C world. However, it also applies to B2B businesses. Then comes the adoption stage.

B2B 10

B2B Onboarding Customer Success B2C 10

Hubspot Sales

JULY 1, 2019

This hyper-personalized approach is typically too high-touch for B2C products, but it can be ideal for organizations selling to enterprises. Review your closed-won accounts, most profitable accounts, least likely to churn, and so on. Suppose you're sell marketing and sales automation software. What Is Account-Based Selling?

Stakeholders 86

Stakeholders Finance Sales Decision-making 86

SBI

NOVEMBER 7, 2019

Seismic , the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. The acquisition will result in an offering that enables marketers to have full control and oversight into how their content impacts this new buyer landscape.

Acquisition 20

Acquisition Account Planning B2B Onboarding 20