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The Complete Guide to a Consulting Business

Hubspot Sales

Information technology (IT) consultants implement and manage new technologies, such as systems integration, software development and management, and enterprise architecture. As an IT consultant, you might help businesses figure out what software to invest in and how to use it to meet goals, solve challenges, and implement important changes.

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How To Do A SWOT Analysis [with examples]

ClearPoint Strategy

Is a potential merger or acquisition on the horizon? After you have completed your SWOT analysis brainstorming session, take the following steps: 1. Put a methodical strategy review process in place, which can easily be organized and managed with the support of ClearPoint (that’s what our software was designed to do!).

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The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot Sales

Download the kit today to get started on your go-to-market strategy. Get your team together and brainstorm the various job titles that could be impacted by your solution. They show this through digital behavior like downloading an ebook or joining a webinar, allowing you to engage them with educational content.

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The Growth Hacking Playbook: Your Ultimate List of Growth Hack Resources

Hubspot Sales

Historically, the previously long form -- which had to be required in order for visitors to download any piece of content -- had some required fields, and others that were optional, like "Phone Number.". "We Try HubSpot's free email capture software today. Objective/Hypothesis. Convert more visitors into leads.

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The 4 Best Uses of Marketing Automation Tools

ACT

They do all the grunt work while you brainstorm ways to improve the performance of your marketing campaigns and strategy. Marketing automation software is an umbrella term for various tools that help automate routine marketing tasks. The best marketing automation software providers support integration with leading CRM platforms.

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OKRs: An Opinionated Guide To Driving Performance

ClearPoint Strategy

Key Result: Complete research in three territories to find potential acquisition opportunities. Download the OKR Library for inspiration as you start building your own OKRs. Starting with a brainstorming session that includes senior leaders, first determine your annual and Q1 top-level OKRs. Objective: Expand sources of revenue.

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What is a lead magnet? The ultimate guide (+10 examples)

Zendesk

This is why lead magnets are a critical component of any customer acquisition strategy. Say you sell accounting software for a startup, and entrepreneurs are one of your target customers. Leads who look up to these reputable brands will be eager to download the content and learn from the best. What makes a good lead magnet?