SuperOffice

JULY 5, 2022

Impatient (80% of B2B buyers have switched suppliers at least once within a 24-month period). There’s two types of B2B marketing strategies - acquisition and retention. Acquisition marketing refers to the process of targeting and marketing to new audiences to gain new customers. ACQUISITION. Reduce customer churn.

B2B 129

B2B Marketing Acquisition Media 129

Red Star Kim

JANUARY 16, 2023

56% represented law firms, 18% accountancy firms, 9% property and construction firms, 5% management consultancy, 5% intellectual property and 8% other. The benchmark provided a snapshot of the views of 112 marketing and business development (M&BD) leaders at professional service firms (PSF). Sentiment and outlook are down year-on-year.

Marketing 130

Marketing Co-Creation Government Artificial Intelligence 130

Account Manager Tips

NOVEMBER 9, 2020

or make some phone calls to alternative suppliers. With customer acquisition costs rising it's important you do what you can to salvage the relationship and convince them to stay. In private, it's OK to share your constructive feedback but then move on. Read: Losing Clients Hurts What do you say to a client that is leaving?

Negotiation 130

Negotiation Account Management Key Account Management Communication 130

Insightly

SEPTEMBER 19, 2023

Project Management: At its core, solar business is a construction business. Solar firms can track key performance indicators (KPIs), such as sales conversion rates, customer acquisition costs, and project profitability. Supplier Relationship Management: CRM strategies extend beyond customers to include suppliers.

CRM 52

CRM Insurance Healthcare Manufacturing 52

Insightly

SEPTEMBER 19, 2023

Project Management: At its core, solar business is a construction business. Solar firms can track key performance indicators (KPIs), such as sales conversion rates, customer acquisition costs, and project profitability. Supplier Relationship Management: CRM strategies extend beyond customers to include suppliers.

CRM 52

CRM Insurance Healthcare Manufacturing 52

ACT

FEBRUARY 15, 2022

Many have to scramble to find new suppliers as larger companies buy up available quantities of just about everything from cardboard to food containers. . Let’s be honest: Smaller businesses typically don’t grow through large-scale acquisitions and mergers like enterprise companies. Inject new life into your business .

Business Growth 59

Business Growth Supply Chain Small Business Construction 59