Strategic Communications

DECEMBER 9, 2022

Most people think “advertising” when they hear the word marketing. That’s understandable because much of what we see/hear as consumers involves traditional advertising activities—newspaper ads, television commercials, billboards, etc. Marketing is an Organization-wide Undertaking. It isn’t sales.

Advertising 52

Advertising Marketing Shareholders Publishing 52

CMOE

MARCH 31, 2021

If, like many companies and organizations, your answer is yes, your company stands to benefit from greater diversity, equity, and inclusion in these five highly profitable ways. Higher representation of women in C-suite positions results in 34% greater returns to shareholders (Fast Company). Think about your boardrooms and C-suites.

Profitability 98

Profitability Shareholders Innovation Advertising 98

SBI

OCTOBER 13, 2011

Marketing and sales organizations also need to be in alignment so they don’t veer off into the ditch. He was forced out of InfoGroup in 2010 after a shareholder lawsuit raised questions about his use of company money. It’s a clear warning sign that it’s time to high-tail it into the shop for an alignment.

Shareholders 33

Shareholders Advertising Publishing Organization 33

SmartKarrot

MAY 24, 2022

The best way to move forward is by creating a policy in your organization wherein if the testimonial is received within your business; they should be segregated between employees, shareholders, and investors. This is a mandatory legal requirement from the U.S. Small Business Administration.

Shareholders 10

Shareholders Customer Success Decision-making Investors 10

Account Management Skills

FEBRUARY 6, 2023

We discussed the future, and why agencies need to keep evolving their services to keep ahead of changing data protection rules, and helping clients explore different advertising channels. So advertisers have already seen a huge drop in performance of Meta, and that’s across Facebook and Instagram.

Acquisition 52

Acquisition Finance e-Learning Advertising 52

CoSell

MAY 20, 2021

Myth 1: “We Can Go, Solo” In many organizations, marketing does its thing. When you are seeking to build successful collaborative partnerships, it’s critical to present a united face for your organization. Some organizations call it collaboration. It may help you share a fresh light on what it takes to move ahead.

Shareholders 52

Shareholders e-Learning Brainstorming Profitability 52

Customer Think

MARCH 12, 2023

Till a company or organization truly understands the customer’s emotional feelings and traits (the key drivers companies should impact), and what changes these emotions, they can never know what it takes to create value for the customer. Is the brand equity of the employee increasing? Take Jim Carras who worked with Phil Crosby.

Customer Value 52

Customer Value Shareholders Stakeholders Advertising 52