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Marketing is Bigger (MUCH Bigger) Than Advertising

Strategic Communications

Most people think “advertising” when they hear the word marketing. That’s understandable because much of what we see/hear as consumers involves traditional advertising activities—newspaper ads, television commercials, billboards, etc. Marketing isn’t advertising. Marketing is often too narrowly defined.

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What is “return on sales” and how to improve it?

QYMATIX

That’s because it’s a good indicator of the health of your company and the likelihood that you’ll be able to turn profits for your shareholders or pay back your debts. And, if you’re a very new business, you’ll find your costs may be higher due to the large marketing, advertising and promotional budgets needed to get a foothold.

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What is “return on sales” and how to improve it?

QYMATIX

That’s because it’s a good indicator of the health of your company and the likelihood that you’ll be able to turn profits for your shareholders or pay back your debts. And, if you’re a very new business, you’ll find your costs may be higher due to the large marketing, advertising and promotional budgets needed to get a foothold.

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

(200,000 companies with turnover or shareholder funds over £1.5m or profits greater than £150000), active and inactive companies with up to 10 years’ of financial data. Used for building lists with over 300 search criteria.

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The 5 Benefits of Greater Diversity, Equity, and Inclusion

CMOE

Higher representation of women in C-suite positions results in 34% greater returns to shareholders (Fast Company). In a 2019 study of over 2,000 consumers by Adobe, it was determined that 66% of Black Americans and 53% of Latinx and Hispanic Americans felt that their ethnicity and culture were portrayed stereotypically in most advertisements.

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When does Christmas start? When does Christmas end?

Jeffrey Gitomer

That strategy would please your customers, create word-of-mouth advertising to compliment your traditional marketing outreach, and even please the panicked shareholders once the numbers begin to emerge. Celebrate your blessings with your family, and THEN sell like hell the day after – until 5pm on Christmas Eve.

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10 ways to boost retail customer engagement in 2023

Zendesk

This includes in-store, ecommerce websites, social media, advertising, the metaverse, email, live chat, phone support, and more. times as fast as their peers, and they deliver two to five times the shareholder return over 10 years. While this seems simple in theory, it’s a bit more complex in practice. Why does this matter?

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