Remove Advertising Remove Procurement Remove Profitability Remove Stakeholders
article thumbnail

Value Centers

Customer Think

One way to make any department or stakeholder relevant is to convert it into a value center. Later we tried to make these profit centers. Some companies have tried to convert these into profit centers. This then converts service users into advocates of the company, increasing its sales, and thereby profits. Advertisement.

article thumbnail

How to negotiate with procurement, with Mike Lander

Account Management Skills

In this episode, I chat to Mike Lander, CEO of Piscari, a former procurement director who now assists sales teams in negotiating with procurement departments. We also dive into a five-step framework to help you negotiate more effectively and shed light on some questionable tactics employed by less experienced procurement professionals.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The Straightforward Guide to Value Chain Analysis

Hubspot Sales

But how can you tell if your business activities are creating the most value for customers and a great profit margin? With this analysis, you can take steps to create a competitive advantage, improve efficiency, and increase profit margins. Procurement. design, production, distribution, etc.). What Is Value Chain Analysis?

article thumbnail

How to systemise account management in your agency, with Alex Raymond

Account Management Skills

I’m updating internal and external stakeholders, and all that sort of stuff. And a big customer is anyone who fits in that sort of 80/20 rule, you know, the small number of customers that make up a lot of your revenue and a lot of profits. But it’s a very similar dynamic, I’m still creating a plan.

article thumbnail

How Construction, IT and Manufacturing Industries Can Capitalize on CRM

SuperOffice

In fact, 90% of leading marketers agree that personalization contributes to business profitability significantly. All businesses are chasing referrals, which are basically free advertising. That’s why they make it easier to create personalized communications with customers and prospects. How can CRM help?

article thumbnail

How to lead your clients into the future, with Kathryn Strachan

Account Management Skills

So there will be stakeholders who we have not met or don’t know, as well as some of our main stakeholders, and really thinking about how we can retain clients and make them feel really special. That’s a very brilliant way to re-engage particularly with stakeholders like you said, that you have not met.