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Value Centers

Customer Think

One way to make any department or stakeholder relevant is to convert it into a value center. Unilever was preferred for edible oil in retail because they phased out non-sustainable production of palm oil, and their procurement of such oils from sustainable conscious suppliers increased the cost. Advertisement.

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The ultimate guide to solution selling

PandaDoc

LinkedIn advertising allows precise targeting, meaning you can contact the decision-makers directly and lower the costs of customer acquisition. Procurement departments are better at determining the company’s needs. Get a person from the client’s company, preferably a stakeholder, who will help you promote your service/product within.

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How to negotiate with procurement, with Mike Lander

Account Management Skills

In this episode, I chat to Mike Lander, CEO of Piscari, a former procurement director who now assists sales teams in negotiating with procurement departments. We also dive into a five-step framework to help you negotiate more effectively and shed light on some questionable tactics employed by less experienced procurement professionals.

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The 6 Elements of a Truly Consultative Sales Process

Hubspot Sales

Skilled salespeople will have already involved procurement prior to this stage. Make sure you understand what the procurement process is and confirm that the solution you've laid out meets your champion's expectations. You should already know what steps need to be taken for your prospect's organization to buy a new product or service.

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12 Smart Strategies to Speed Up Your Sales Cycle

Hubspot Sales

There’s a reason companies don’t advertise certain products in newspapers anymore. After the demo, you could request an introduction to the budget authority or a meeting with their procurement team. Online contracts that can be signed on the go using any device cuts down on back-and-forth significantly. Create a plan.

Sales 111
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How agencies are navigating the legalities of AI use, with Sharon Toerek

Account Management Skills

Toerek Law helps independent marketing and creative service agencies protect and monetise their IP and manage the legal implications of their marketing and advertising work. We help them protect their assets, monetize them, develop strong contracts with their clients and other stakeholders and navigate marketing regulations.

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The Straightforward Guide to Value Chain Analysis

Hubspot Sales

Once the value chain analysis is complete, the primary stakeholders in the business can see an overview of where the business is excelling and where improvements can be made operationally. Procurement. Its marketing strategies focus on media and print advertising, including social media posts, magazine advertisements, billboards, etc.