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Benefits of Digitalizing Your Key Account Management Program

DemandFarm

With digital key account management tools , sales teams can offer numerous advantages over traditional methods, including increased security, convenience, and visibility. With key account management evolving and becoming more complex , organizations are turning to AI as a key differentiator and enabler.

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System review: CogniClick for instant, personalised research reports using AI

Red Star Kim

It has the potential to transform client communications, fast-track the generation of research and thought leadership and fuel content management campaigns. What CogniClick does CogniClick uses artificial intelligence (AI) to drive industry insights research to prompt engagement and produce valuable content for thought leadership (e.g.

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How sellers can use AI to improve whitespace analysis

Upland

This saves sales reps time sifting through broad data sets and allows them to focus on qualified leads within existing customer accounts. Prioritization and Targeting: AI can analyze numerous factors like customer size, industry, past purchases, and even sentiment in communication to prioritize whitespace opportunities.

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Quality over Quantity: How Focusing on a Select Few Accounts Can Drive Greater Success in Digital Key Account Management

DemandFarm

Quality over Quantity: How Focusing on a Select Few Accounts Can Drive Greater Success in Digital Key Account Management As digital Key Account Management grows in relevance, many organizations find themselves confounded by the question of whether obtaining new customers is more important than retaining existing key clients.

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What type of B2B sales will still exist in 50 years?

QYMATIX

How will artificial intelligence redefine sales management? The communication tools that became so self-evident in sales today did not exist 50 years ago: smartphone (circa 1994), email (crazy eighties), and the internet. To communicate with their customers, salespeople had to rely on the phone and the post office.

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Context and curiosity drive commerciality and pricing

Red Star Kim

Differential pricing is rarely discussed in professional services although it is often implicit in key account management. Procurement and pricing Increasingly for global or public sector clients, procurement will have a major role in managing panels, framework agreements and tenders.

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Account Management Reinvented: The Role of Digital Mindset in Accelerating Sales Enablement

DemandFarm

Watch Now: Prasad Varahabhatla (Senior Director, Sales & Data Operations at Philips) shares about Digital transformation within sales function  Understanding Key Account Management and Sales Enablement Before understanding the role of a digital mindset, let’s take a look at the fundamentals of key account management and sales enablement.