Avoiding the Pitfalls to B2B Success: First in a four-part series
Geehan Group
MAY 15, 2017
In my B2B Executive Playbook , I take my readers through the four steps that can simplify strategic planning, focus product development and sales and marketing efforts, and most importantly, create a clear path to market leadership. Bottom Line: Successful B2B companies systemically include their top customers in the development process.
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