Strategic Account Management Association

FEBRUARY 3, 2022

It’s how faithfully (and effectively) we execute on these principles that makes the difference. Many of us still can’t hop on planes and sell face-to-face—or at least not as much as we want to—and our customers are grappling with their own sets of shifting priorities made more urgent by forces beyond their control. Sharing insights.

Account Planning 400

Account Planning Supply Chain Prioritization Digital Transformation 400

Hubspot Sales

JUNE 8, 2020

It's never been more difficult to be a B2B sales rep. You have to manage heightened expectations, battle against a multitude of competitors and make sure you have time to meet the needs of everyone in your pipeline. The positive experiences you create for your customers adds to the longevity and success of every business.

B2B 91

B2B Sales Decision-making Marketing 91

SBI

FEBRUARY 25, 2020

I’m always fascinated that customer advocate programs (CAP) are rarely in the various pundits’ priority lists, at least explicitly. The anticipated priorities in 2020, for instance, include some form of: Deepen customer knowledge through advanced analytics. Improve customer experience throughout the full lifecycle.

Value Proposition 49

Value Proposition B2B Investors Decision-making 49

Zendesk

JUNE 28, 2022

While some sales reps may come in with sharper instincts or more charisma than others, we know there are still dozens of techniques and tactics that can be taught to foster a more successful all-around sales rep—and the data backs it. MEDDIC Academy aims to make enterprise sales easy. B2B sales training. MEDDIC Academy.

Sales Training 52

Sales Training B2B Sales Profitability 52

Showpad

OCTOBER 9, 2020

Showpad Co-founder and President, Louis Jonckheere, spoke about creating an easy B2B customer experience. . Customers are not just buying based on price anymore; they’re buying based on the experience they have with a company. In fact, 77% of B2B buyers feel that making a purchase is too complicated and time consuming.

Co-Creation 40

Co-Creation Healthcare B2B Customer Knowledge 40

SmartKarrot

MAY 30, 2022

Customer success is essential for business success. The goal of companies is to ensure customers stay with the company. This is possible only with product success. Product success is necessary to ensure that products are working for customers or users, and that they are receiving the value they signed up for.

B2B 10

B2B Customer Success Facilitation Customer Knowledge 10

SmartKarrot

MARCH 3, 2022

As per a survey, 80 percent of B2B customers hope that businesses understand their needs and align according to them. The more important aspect is customers are now well-aware of product choices and brand options. Customers are also happy if they get more self-serve options as opposed to ticket-based support.

Artificial Intelligence 10

Artificial Intelligence Value Proposition Customer Knowledge Customer Success 10