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Ways automation can help in creating more B2B selling opportunities

PandaDoc

The ultimate target for any B2B sales team is to convert a lead into a quality sales lead. It is not new that a B2B sales cycle is a lot longer than that of a B2C , but once converted, these are high-value selling opportunities. How B2B marketing automation can help in creating more selling opportunities?

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3 Reasons Why Augmented Reality Will Reshape B2B Sales

Showpad

But thanks to Apple’s introduction of ARKit late 2017, augmented reality is steadily making its way into the mainstream. In these scenarios, being able to present your products in 3D or Augmented Reality can help educate your buyers, and ultimately deliver a better buyer experience that helps them make the right purchase decision.

B2B 49
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65 Essential Key Account Management Terms Explained: Key Account Management (KAM) Glossary

DemandFarm

Key Account Management Glossary: 65 Crucial Account Management Terms Explained Account Hierarchy: Account Hierarchy is the structure and organization of key accounts within a company visualized in a hierarchical system of decision-makers and stakeholders.

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Mediafly Announces Definitive Agreement to Acquire InsightSquared

SBI

Mediafly Announces Definitive Agreement to Acquire InsightSquared; Creates the Most Complete Enablement and Intelligence Platform for B2B Revenue Teams. Despite a digital-first selling environment, today’s B2B revenue leaders forecast, prioritize and create sales strategies based on a small fraction of data.

B2B 56
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Five Selling Techniques That Really Work, And Five That Don’t (Updated April 2019)

Corporate Visions

Who couldn’t use an arsenal of effective selling techniques? But there is a lot of “conventional wisdom” out there that, in reality, doesn’t help you make the sale. Here are five of the best sales techniques that really work, as well as five classic go-to selling techniques that may, in fact, be hurting your sales.

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After-sales service: 10 strategies to keep customers engaged

Zendesk

Sales reps naturally focus their time on making sales—that’s kind of the point. According to Marketing Metrics , the probability of selling to an existing customer is 60 to 70 percent while the chances of selling to a new prospect are only 5 to 20 percent. Drive repeat and higher-value sales. You have to put the work in.

Sales 98
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Executive Interview:Tom Pisello of @Mediafly

SBI

If your B2B solution isn’t the cheapest, you would be wise to follow a similar path, to create a better buying experience. Next, with buyers so focused on the economics of a good purchase decision (or the cataclysmic consequences of a bad one) I would tackle better value communication and quantification.