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Book review: All you need to know about commercial awareness by Christopher Stoakes

Red Star Kim

And the important distinction between cash and profits is highlighted. The next public commerciality workshop (for marketing and business development profesionals) is in September through PM Forum The post Book review: All you need to know about commercial awareness by Christopher Stoakes appeared first on Kim Tasso.

Finance 130
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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

Some suggested focusing on reporting profit improvement instead. It may take time to build up to a full ROI analysis – especially where both digital and traditional methods of marketing and business development were deployed. 40% Selling (winning new clients). 10% Existing client development. 30% All of them.

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Referrer management – Grading, Research, Discipline, Storytelling and Leveraging your exemplars

Red Star Kim

There were also variations on factors such as financial (it’s easy to measure revenue and profit) and others such as market positioning, longevity, reliability/security and prestige. There was also discussion about the use of grading criteria for individual attributes such as seniority, influence, sponsorship and loyalty.

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How to Succeed With Account Management

Arpedio

Back to blog. In this blog, we’ll break down the concept of account management, and why it’s so important in order to drive a successful business in today’s increasingly complex B2B industry. Now that you have your key account partners established, the next step is to develop valuable relationships that will last.

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3 Guidelines for Managing Disruption

Blue Canyon Partners

Disruptive opportunities can: Enable B2B players to place their bets correctly on adjacencies Create new businesses Develop new monetization models with recurring revenue structures Exploit hidden situations that result in profitable, sustainable growth. So often we have learned that this is not an easy journey.

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3 Guidelines for Managing Disruption

Blue Canyon Partners

Disruptive opportunities can: Enable B2B players to place their bets correctly on adjacencies Create new businesses Develop new monetization models with recurring revenue structures Exploit hidden situations that result in profitable, sustainable growth. So often we have learned that this is not an easy journey.

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Account Planning: Manage Long-Term Account Development

Arpedio

Account Planning: Manage Long-Term Account Development. Account Planning: Manage Long-Term Account Development. ? Back to blog. Make an effort to research your current accounts’ metrics, including growth, revenue, profitability, initiatives and where they are located.