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Book review: All you need to know about commercial awareness by Christopher Stoakes

Red Star Kim

And the important distinction between cash and profits is highlighted. Marketing The author clarifies the difference between business development, marketing and sales. And touches on segmentation and sales force automation. And touches on segmentation and sales force automation.

Finance 130
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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

Some failed to monitor a major cost – that of fee-earner time in relationship nurturing and development. Others reported extensive buying cycles and a lack of clarity between sales from existing and target clients. Some suggested focusing on reporting profit improvement instead. 40% Selling (winning new clients).

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How to Succeed With Account Management

Arpedio

Back to blog. In this blog, we’ll break down the concept of account management, and why it’s so important in order to drive a successful business in today’s increasingly complex B2B industry. In order to succeed in today’s B2B industry, you need to align your sales strategies to sales and buyer expectations for personalization.

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Account Planning: Manage Long-Term Account Development

Arpedio

Account Planning: Manage Long-Term Account Development. Account Planning: Manage Long-Term Account Development. ? Back to blog. Why Is Sales Account Planning Important? Benefits of Sales Account Planning. Table of Contents. What Is Account Planning? Strategic Account Planning. How to Do Account Planning?

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3 Guidelines for Managing Disruption

Blue Canyon Partners

Disruptive opportunities can: Enable B2B players to place their bets correctly on adjacencies Create new businesses Develop new monetization models with recurring revenue structures Exploit hidden situations that result in profitable, sustainable growth. So often we have learned that this is not an easy journey.

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3 Guidelines for Managing Disruption

Blue Canyon Partners

Disruptive opportunities can: Enable B2B players to place their bets correctly on adjacencies Create new businesses Develop new monetization models with recurring revenue structures Exploit hidden situations that result in profitable, sustainable growth. So often we have learned that this is not an easy journey.

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How to systemise account management in your agency, with Alex Raymond

Account Management Skills

Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships. We chatted about: – the importance of having a client development plan. – how to avoid client churn.