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28th PM Forum Conference: Organisational culture, mentoring, digital distraction, ESG and client experience (2023)

Red Star Kim

28 th PM Forum Conference: Organisational culture, mentoring, digital distraction, ESG and client experience (2023) Reprinted from PM Magazine With 100+ people enjoying coffee in bright orange TUC mugs, the buzz heightened to good vibrations: Connecting with familiar faces and new friends, both old hands and the next generation.

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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

There are lots of articles on internal communications, buy-in and stakeholder engagement. Animal magic of buy-in and stakeholder engagement (Video) (kimtasso.com). Ten top takeaways on stakeholder engagement and buy in (kimtasso.com). Some suggested focusing on reporting profit improvement instead. 36% Sort of.

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Cracking the Consulting Code: Top 10 Innovation Frameworks

Flevy

Optimizing Innovation : The final stage involves refining and optimizing the business model to maximize efficiency, profitability, and long-term sustainability. Profit Formula : Examining how value is captured and profitability is achieved within different business models. View the full presentation here: [link] 2.

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How an AM and PM work together in a digital agency, with Kate Vines and Kiorhte Aghoghogbe

Account Management Skills

Transcript: Jenny Plant 00:03 Today I am absolutely delighted to introduce Kate Vines and Kiorthe Aghoghogbe from award winning strategic digital marketing agency Hallam. Kate is Project Delivery Manager and Kio is Senior Digital Account Manager. Now Hallam was actually my first digital agency and my first pure PM role.

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Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Red Star Kim

You can also promote discussion of “What good looks like” Entrepreneurship – Obtain ideas for new markets to target or gain insights to develop differentiated positioning or value propositions at structured brainstorms. Achieve early sense-checking and promote bold and innovative thinking. What were the main takeaways for delegates?

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The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot Sales

Use go-to-market strategy templates Launching a new product or service can get overwhelming very quickly, especially when there are many moving parts and stakeholders. Get your team together and brainstorm the various job titles that could be impacted by your solution. Identify the buying center and personas.

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Startup growth-hacking strategies are not one-size-fits-all

Zendesk

A number of different stakeholders use the product: employers, employees, their dependents, therapists, and other providers. Ruthlessly prioritizing involved a lot of brainstorming sessions, user research, and talking to existing and potential customers.