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28th PM Forum Conference: Organisational culture, mentoring, digital distraction, ESG and client experience (2023)

Red Star Kim

28 th PM Forum Conference: Organisational culture, mentoring, digital distraction, ESG and client experience (2023) Reprinted from PM Magazine With 100+ people enjoying coffee in bright orange TUC mugs, the buzz heightened to good vibrations: Connecting with familiar faces and new friends, both old hands and the next generation.

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Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Red Star Kim

You can also promote discussion of “What good looks like” Entrepreneurship – Obtain ideas for new markets to target or gain insights to develop differentiated positioning or value propositions at structured brainstorms. Achieve early sense-checking and promote bold and innovative thinking. What were the main takeaways for delegates?

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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

There are lots of articles on internal communications, buy-in and stakeholder engagement. Animal magic of buy-in and stakeholder engagement (Video) (kimtasso.com). Ten top takeaways on stakeholder engagement and buy in (kimtasso.com). Align stakeholder needs and expectations. Digital and content analytics.

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Be more strategic – PESTLE, Positioning and Plans

Red Star Kim

Digital transformation. Preference for digital/virtual meetings. Book review: Build your digital marketing strategy by Steve Brennan (kimtasso.com). Achieve buy in from all stakeholders. Work with other stakeholders to share ideas and brainstorm . Ageing population (and issues around social care).

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SWOT, Done Right, Can Provide Important Insights

Strategic Communications

Another important point—make sure you’re using a true brainstorming process as you conduct your SWOT analysis. A brainstorming session requires simply seeking input and documenting it for later consideration. The most input you get from a broad array of key stakeholders—employees, customers, vendors, etc.

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3 Key Change Management Strategies for 2024

AchieveIt

Ineffective management during change initiatives can result in resistance from employees and key stakeholders, disruptions in workflow, decreased productivity, and ultimately, failed initiatives. By using this multi-faceted approach, teams and individuals can work towards defined goals and constructive changes.

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How an AM and PM work together in a digital agency, with Kate Vines and Kiorhte Aghoghogbe

Account Management Skills

Transcript: Jenny Plant 00:03 Today I am absolutely delighted to introduce Kate Vines and Kiorthe Aghoghogbe from award winning strategic digital marketing agency Hallam. Kate is Project Delivery Manager and Kio is Senior Digital Account Manager. Now Hallam was actually my first digital agency and my first pure PM role.