Strategic Account Management Association

JUNE 30, 2021

An interview with Michael Thomas by Harvey Dunham, Managing Director of Business Development at SAMA. Michael Thomas is the founder of Magnetic Services. He also spent years as a managing consultant for Microsoft’s global consulting organization. This interview is based on a recent SAMA podcast. Register here.

Digitalization 520

Digitalization Organization Account Management Management 520

Red Star Kim

AUGUST 18, 2022

During Covid, everyone realised the greater importance of digital marketing and the dearth of digital talent became apparent. There are often different techniques for B2B (business-to-business) and B2C (business-to-consumer) marketing – as well as for products and services. Make sure it’s a good one!

Marketing 130

Marketing Digitalization Investors B2C 130

Zendesk

AUGUST 1, 2022

While every industry, company, and team has been disrupted in some way, no other aspect of the business world has been more affected by disruption than sales teams. Whether it’s growing customer expectations, labor shortages, digital transformations, or market uncertainty, sales professionals are facing more pressure than ever.

Digital Transformation 52

Digital Transformation CRM Sales Retail 52

DemandFarm

MAY 12, 2023

Originally published in Forbes Business Development Council Traditionally, one of the core concepts of sales and marketing is the sales funnel through which companies are supposed to move prospects from awareness through consideration to engagement, and finally to purchase. For such organizations, winning the deal is only the beginning.

B2B 52

B2B Key Account Management Account Management Manufacturing 52

PandaDoc

SEPTEMBER 2, 2020

This disparity isn’t surprising, as a number of factors have come together in recent years to make B2B sales more challenging than ever: That same HubSpot report also found that 38% of salespeople say getting a response from prospects is getting more difficult. Adaptive Business Blog. Connect2Sell. Sales Management Blog.

Sales Management 98

Sales Management Management Sales Publishing 98

SalesGlobe

FEBRUARY 9, 2022

Now, I’m trying to make the beer they already have move faster. Then he detailed the cooler display at the front of the store, making sure the facings of cans and bottles were aligned and that the packaging and tags for the week’s specials were clearly displayed. Two years ago, I was selling cases of beer to store owners.

Value Proposition 52

Value Proposition Advertising Sales Profitability 52

ReviewTrackers

MAY 15, 2017

Social media: 83 percent of consumers say they discover new businesses, services, and products on a monthly basis through social media before other sources. The first step to protecting and improving your hotel reputation is to claim your business listings. 2017 Local Search Survey ). Social Media Link ).

Management 8

Management Media Decision-making Internet 8