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How to Identify Key Accounts: A Quick Guide to Getting it Right

Account Manager Tips

You're sitting on a goldmine of existing customers that: can deliver an above-average revenue growth; want to invest in your partnership; will co-create value in ways that neither of you could do alone. You'll select your key accounts with 15 criteria which are grouped into three categories: Growth, Harmony and Value Creation.

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What type of B2B sales will still exist in 50 years?

QYMATIX

The communication tools that became so self-evident in sales today did not exist 50 years ago: smartphone (circa 1994), email (crazy eighties), and the internet. To communicate with their customers, salespeople had to rely on the phone and the post office. Meetings face to face are becoming a rare commodity.

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7 Creative Ways Sales Reps Are Using AI

Hubspot Sales

Content Creation Generative AI tools like HubSpot’s Content Assistant can write copy for sales messages, proposals, or custom landing pages. 18% of sales professionals use AI for content creation, making it the most popular use case. 18% of sales professionals use AI for content creation, making it the most popular use case.

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What type of B2B sales will still exist in 50 years?

QYMATIX

The communication tools that became so self-evident in sales today did not exist 50 years ago: smartphone (circa 1994), email (crazy eighties), and the internet. To communicate with their customers, salespeople had to rely on the phone and the post office. Meetings face to face are becoming a rare commodity.

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4 Sales Methodologies That Will Maximize Your Sales Success

Arpedio

The MEDDIC sales methodology is well-suited for enterprise sales organizations that need extensive qualification as enterprise sales (almost always) require 1) engagement from numerous stakeholders, and 2) a complex solution to meet their needs. Executing and communicating sales plans effectively and successfully.

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Book review – Managing Brands

Red Star Kim

Most M&BD professionals will have some involvement in brand work – whether through campaigns for brand awareness and activation or brand management (ensuring that all activities and communications are in line with agreed brand guidelines). There are references to multi-branding and co-branding/partnership marketing also.

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A Step-by-Step Guide to Landing Your First Enterprise Client

SmartKarrot

The contract negotiation is the last of several challenges you must clear up, including introductions, calls, meetings, follow-up emails, and demonstrations. It is challenging and labor-intensive to develop a product that meets all the requirements of an enterprise organization. Always keep in mind that acquiring trust requires effort.