Account Manager Tips

MARCH 23, 2021

You're sitting on a goldmine of existing customers that: can deliver an above-average revenue growth; want to invest in your partnership; will co-create value in ways that neither of you could do alone. You'll select your key accounts with 15 criteria which are grouped into three categories: Growth, Harmony and Value Creation.

Co-Creation 227

Co-Creation Key Account Management Account Management Suppliers 227

Red Star Kim

JANUARY 16, 2023

I’m also surprised that there wasn’t greater emphasis on collaboration and co-creation with clients, on improving data which is vitally important in the digital environment and in terms of client and referrer relationship management. Improving project management on client engagements.

Marketing 130

Marketing Co-Creation Government Artificial Intelligence 130

Hubspot Sales

JULY 25, 2023

Content Creation Generative AI tools like HubSpot’s Content Assistant can write copy for sales messages, proposals, or custom landing pages. 18% of sales professionals use AI for content creation, making it the most popular use case. 18% of sales professionals use AI for content creation, making it the most popular use case.

Co-Creation 87

Co-Creation Artificial Intelligence Sales Onboarding 87

QYMATIX

OCTOBER 19, 2021

The communication tools that became so self-evident in sales today did not exist 50 years ago: smartphone (circa 1994), email (crazy eighties), and the internet. To communicate with their customers, salespeople had to rely on the phone and the post office. Sales 50 years ago – How many typewriters to visit one customer?

Artificial Intelligence 98

Artificial Intelligence B2B Computers and Electronics Internet 98

QYMATIX

OCTOBER 19, 2021

The communication tools that became so self-evident in sales today did not exist 50 years ago: smartphone (circa 1994), email (crazy eighties), and the internet. To communicate with their customers, salespeople had to rely on the phone and the post office. Sales 50 years ago – How many typewriters to visit one customer?

Artificial Intelligence 72

Artificial Intelligence B2B Computers and Electronics Internet 72

Arpedio

MARCH 27, 2023

Some companies have MEDDIC as a qualification framework and then use an approach like challenger sales to effectively communicate and position their solutions. Executing and communicating sales plans effectively and successfully. Elevating sales competencies by making “best practices” available to all.

Sales 52

Sales Account Management e-Learning Decision-making 52

Red Star Kim

MAY 11, 2023

Most M&BD professionals will have some involvement in brand work – whether through campaigns for brand awareness and activation or brand management (ensuring that all activities and communications are in line with agreed brand guidelines). There are references to multi-branding and co-branding/partnership marketing also.

Management 130

Management Co-Creation Publishing Leadership 130