Strategic Account Management Association

JANUARY 25, 2022

Pfizer is the winner of the 2021 SAMA Excellence Award for “Innovative Value Co-Creation.” The winners of the 2022 Excellence Awards will be announced at the SAMA Annual Conference May 23-25 in New Orleans. By Emily Williams, Strategic Account Manager , Pfizer. The customer in this case is a large, U.S. health system.

Healthcare 400

Healthcare Co-Creation Stakeholders Account Management 400

Red Star Kim

MAY 11, 2023

Towards the end of the post is a review of a classic brands book “ Brand Leadership” By David A Aaker and Erich Joachimsthaler which I published some time ago. The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy).

Management 130

Management Co-Creation Publishing Leadership 130

PartnerTap

OCTOBER 19, 2021

No one could imagine what the innovations of Salesforce would bring about, including the evolution of the Salesforce AppExchange which gives visibility to technologies created by women and people of color. Parker Harris is the co-founder of Salesforce and was the CTO that built Salesforce’s cloud infrastructure.

Innovation 52

Innovation Co-Creation Internet Software 52

Mercuri International

MAY 23, 2023

Use AI-based simulations to deliver value propositions and iterate innovations or prototypes through virtual trial and error. Fostering co-creation and innovation using AI. Even the developers of AI are often not 100% sure of the mechanics of their creations. Is senior leadership ready? Create digital twins.

Artificial Intelligence 52

Artificial Intelligence Value Proposition Account Management Co-Creation 52

MDI Training

JULY 7, 2022

At the pitch, we were able to convince them with an innovative presentation using an e-learning tool and a concept based on the 70-20-10 model, where the focus is on maximum practical benefit and integrated transfer assurance. The conference program was developed around the following guiding themes: Leadership. Coaching Game.

e-Learning 52

e-Learning Leadership Co-Creation Digitalization 52

Showpad

OCTOBER 9, 2020

Showpad just hosted the world’s largest sales enablement conference. Showpad Co-founder and President, Louis Jonckheere, spoke about creating an easy B2B customer experience. . Showpad Co-founder and CEO, Pieterjan Bouten, discussed his thoughts on why the term “sales teams” is outdated when speaking about the buyer experience. .

Co-Creation 40

Co-Creation Healthcare B2B Customer Knowledge 40

SmartKarrot

SEPTEMBER 1, 2022

Factors affecting purchasing decisions include your company’s market leadership, reputation, and visibility. It takes more than just showing up at conferences to gain visibility. ” Remain focused, and do not let yourself (or your firm’s leadership) get disheartened.

Suppliers 10

Suppliers Insurance Energy and Utilities B2B 10