Strategic Account Management Association

JANUARY 25, 2022

Pfizer is the winner of the 2021 SAMA Excellence Award for “Innovative Value Co-Creation.” The winners of the 2022 Excellence Awards will be announced at the SAMA Annual Conference May 23-25 in New Orleans. Past attempts by the customer to solve this challenge involved engaging both hospital staff and primary care leadership.

Healthcare 400

Healthcare Co-Creation Stakeholders Account Management 400

Red Star Kim

MAY 11, 2023

Towards the end of the post is a review of a classic brands book “ Brand Leadership” By David A Aaker and Erich Joachimsthaler which I published some time ago. The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy).

Management 130

Management Co-Creation Publishing Leadership 130

Zendesk

MARCH 23, 2023

But fans of that startup, Zapier, shouting his name and high-fiving him at conferences, suggested otherwise. Knoop, co-founder of Zapier, joined the Sit Down Startup podcast to talk about how startup life has changed since the company was founded in 2011, and funded as part of the Y Combinator accelerator program in 2012.

Co-Creation 52

Co-Creation Software Software Onboarding 52

MDI Training

JULY 7, 2022

The conference program was developed around the following guiding themes: Leadership. Here we were able to apply our experience from years of international rollouts and demonstrate our leadership development expertise. Needs : new leadership, new composition of regions, networking between countries and functions in focus.

e-Learning 52

e-Learning Leadership Co-Creation Digitalization 52

Mercuri International

MAY 23, 2023

Fostering co-creation and innovation using AI. Even the developers of AI are often not 100% sure of the mechanics of their creations. However, as AI strategist Elin Hauge said as speaker at the Mercuri International 2022 Sales Conference, “The thing is that these algorithms come with a probability. But there are risks.

Artificial Intelligence 52

Artificial Intelligence Value Proposition Account Management Co-Creation 52

PartnerTap

OCTOBER 19, 2021

By Salesforce’s own account, in the year 2000, the company hired “actors to stage a mock protest outside a Siebel Systems conference. Parker Harris is the co-founder of Salesforce and was the CTO that built Salesforce’s cloud infrastructure. The latter statement is not hyperbole. Fast forward two decades.

Innovation 52

Innovation Co-Creation Internet Software 52

Showpad

OCTOBER 9, 2020

Showpad just hosted the world’s largest sales enablement conference. Showpad Co-founder and President, Louis Jonckheere, spoke about creating an easy B2B customer experience. . Showpad Co-founder and CEO, Pieterjan Bouten, discussed his thoughts on why the term “sales teams” is outdated when speaking about the buyer experience. .

Co-Creation 40

Co-Creation Healthcare B2B Customer Knowledge 40