Strategic Account Management Association

AUGUST 6, 2021

“In response to these market shifts, Aramex decided to move from a purely product-oriented approach to a market-shaper approach through deep integration with its customers.”. Value co-creation: This is meant to measure positive impact on the customer’s key business metrics.

Supply Chain 520

Supply Chain Logistics Co-Creation e-Learning 520

ReviewTrackers

MARCH 7, 2019

With the right healthcare consumerism strategy in place, providers should see more engaged patients who are not just knowledgeable and accountable for their health but who also have a better sense of their healthcare options. The Importance of Healthcare Consumerism (In Numbers). Customer service (11 percent).

Healthcare 26

Healthcare Insurance Co-Creation Decision-making 26

Showpad

OCTOBER 9, 2020

Customer obsession = a great customer experience. Showpad Co-founder and President, Louis Jonckheere, spoke about creating an easy B2B customer experience. . Customers are not just buying based on price anymore; they’re buying based on the experience they have with a company. ThyssenKrupp.

Co-Creation 40

Co-Creation Healthcare B2B Customer Knowledge 40

SmartKarrot

NOVEMBER 2, 2020

According to Marketing Metrics , the rate of success while selling to an existing customer is close to 70%, while the same for a new prospect is 5-20%. In the times of the coronavirus pandemic especially, a primary meter that will set businesses apart is customer experience. Rand Fishkin, Co-founder and CEO, SparkToro.

Co-Creation 21

Co-Creation Digitalization Media e-Learning 21