Strategic Account Management Association

SEPTEMBER 13, 2021

By Dave Duke, Co-Founder and CCO, MetaCX, and Joel Schaafsma, Research General Manager, SAMA. Once you’ve established which customers have the highest likelihood of strategic success, you need to structure your organization around the needs of the customer and create a customer-centric organization that drives co-created innovation.

Co-Creation 520

Co-Creation Suppliers Management Supply Chain 520

Arpedio

APRIL 1, 2022

It requires investing your team’s resources to target multiple stakeholders within an account. To be successful with an account-based approach to sales, collaboration is key. In the following, we’ll deep dive into account-based selling: what it is, how to be successful with it, and how adopting ABS can benefit your business.

Stakeholders 59

Stakeholders B2B Account Management Decision-making 59

Showpad

OCTOBER 9, 2020

Customer obsession = a great customer experience. Showpad Co-founder and President, Louis Jonckheere, spoke about creating an easy B2B customer experience. . Customers are not just buying based on price anymore; they’re buying based on the experience they have with a company. We’ve got you covered.

Co-Creation 40

Co-Creation Healthcare B2B Customer Knowledge 40

SmartKarrot

SEPTEMBER 1, 2022

Enterprise sales: Selling a good or service to an enterprise involves a lengthy sales cycle, numerous stakeholders, a lot of money, many risks, and a lot of complexity. Promote a solution: Dealing with several stakeholders, each with their own wants and issues that need to be resolved, is a part of enterprise sales. Be not alarmed.

Suppliers 10

Suppliers Insurance Energy and Utilities B2B 10

Showpad

OCTOBER 8, 2019

Marketing content like customer success stories, case studies, sales one-pagers, FAQs, eBooks, video testimonials, and whitepapers are Sales tools just as much as any high-powered automated tool or top-notch Sales coach. Human error can slow down even the best of Sales enablement tools and tactics. Measure and report.

Sales 45

Sales Software Software Co-Creation 45

PandaDoc

MAY 25, 2021

The top enterprise software companies test their products, add design features that prioritize collaboration, and often include easy customization options so each customer can get the services they need. Keeping customers satisfied and handling complaints efficiently and effectively is what Salesforce is all about.

Software 52

Software Software Co-Creation e-Learning 52

PandaDoc

MAY 25, 2021

The top enterprise software companies test their products, add design features that prioritize collaboration, and often include easy customization options so each customer can get the services they need. Keeping customers satisfied and handling complaints efficiently and effectively is what Salesforce is all about.

Software 52

Software Software Co-Creation e-Learning 52