Upland
SEPTEMBER 29, 2023
Stakeholder mapping in sales is the process of mapping out key decision makers within the buying group of the account you are looking to do business with. In stakeholder mapping, you need to: Define stakeholder goals: what are their biggest priorities? What are their motivations?
Strategic Account Management Association
AUGUST 24, 2021
They are: Stakeholder Value : Clients have all had to pivot to survive; as a result, the sources of value creation and relevant stakeholders have shifted. Offer broader interactions with customers. Build multifunctional teams includingsupply chain, quality and operations that focus on servicing customers.
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Strategic Account Management Association
FEBRUARY 3, 2022
Many of us still can’t hop on planes and sell face-to-face—or at least not as much as we want to—and our customers are grappling with their own sets of shifting priorities made more urgent by forces beyond their control. Prioritizing relationships allows us to think more holistically about success. They’re critical,” he said.
Strategic Account Management Association
SEPTEMBER 13, 2021
Examine the methodologies and frameworks that are being used to guide customers down a path to value realization. The co-value creation process includes your organization’s ability to engage internal stakeholders to sketch out a proposed co-value starting point that can be furthered with the customer early.
Desired Path
AUGUST 5, 2020
Companies continually look for ways to improve how they drive customer success. It is a complex practice involving the interests of multiple parties with different objectives, company cultures and many, varied personas and stakeholders. This is great Customer Success practice and will never come across as disingenuous.
Desired Path
AUGUST 5, 2020
Companies continually look for ways to improve how they drive customer success. It is a complex practice involving the interests of multiple parties with different objectives, company cultures and many, varied personas and stakeholders. This is great Customer Success practice and will never come across as disingenuous.
Desired Path
AUGUST 5, 2020
Companies continually look for ways to improve how they drive customer success. It is a complex practice involving the interests of multiple parties with different objectives, company cultures and many, varied personas and stakeholders. This is great Customer Success practice and will never come across as disingenuous.
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