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Ten insights on the future of SAM

Strategic Account Management Association

Panelists: Jennifer Stanley, Partner, McKinsey & Co.; Only by making astute observations will you uncover potential new sources of value. Make sure your internal stakeholders understand the value your program brings to customers and, through them, to the firm. Centers of Excellence (CoE). Agility is the new stability.

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Value Net Model

Flevy

The model identifies 4 key types of players: Customers Suppliers Competitors Complementors Each player type holds strategic implications for organizations, influencing their operational and strategic decisions. FAQs on the Value Net Model: What are the core benefits of the Value Net Model?

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Key Account Manager or Strategic Ecosystem Leader?

Arpedio

The KAM must manage a program and lead the business strategy across internal stakeholders and the value co-creation with the stakeholders at their key accounts – not a trivial endeavor. KAMs must embrace technology and data to support their program execution and informed decision-making. SAM is a journey. Share on email.

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What type of B2B sales will still exist in 50 years?

QYMATIX

Today, nobody signs a contract without proper research about a potential supplier. Any swift question such as: “with which customers did we make the highest margin in the last six months?” Due to energy optimisation, we will avoid all customer visits unless otherwise necessary for a human co-creation.

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What type of B2B sales will still exist in 50 years?

QYMATIX

Today, nobody signs a contract without proper research about a potential supplier. Any swift question such as: “with which customers did we make the highest margin in the last six months?” Due to energy optimisation, we will avoid all customer visits unless otherwise necessary for a human co-creation.

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4 Sales Methodologies That Will Maximize Your Sales Success

Arpedio

MEDDIC in Salesforce with ARPEDIO If your sales methodology is based on MEDDIC/MEDDICC/MEDDPICC, or if you want it to be, we’ve integrated MEDDIC’s qualification steps directly into our Opportunity Management software to make your opportunity assessments a whole lot easier. Now, what exactly does this mean?

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Book review – Managing Brands

Red Star Kim

The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy). Brands have attributes, values and personality – customers will perceive or make associations with a brand that can be positive or negative. Brands can also be aspirational.